I know you were hoping I’d write about the food at the Royal Wedding this morning but since my invitation got lost in the mail I have no basis upon which to comment. Not that I’ve ever let that stand in my way before. I do have experience with food shopping, however, and I read a lot of labels as I do so. Those labels – and the packages on which they reside – are today’s food thought and of course it ties into business – and just maybe your health – as well. Continue reading
Tag Archives: advertising
Because I Can
Image via CrunchBase
There is a hugely alarming report in the Guardian today about the iPhone. In a nutshell, the device keeps a record of everywhere it goes. The file is hidden and is synched to your computer. Assuming you are the one carrying the phone, it becomes very easy to find out everyplace you’ve been once someone wanting to know your history gains access to your phone or your computer.
That’s bad enough but here’s what’s worse: Apple doesn’t seem to be collecting the data since the researchers found that the file doesn’t “phone home” or get otherwise used in the synching process. Which raises the obvious question. Continue reading
Filed under digital media, Reality checks
Welding On The Dealer Plate
Image via Wikipedia
I’m sure you’ve bought a car at some point or known someone who has (that ought to cover all the bases!). The last time I did so, I had a discussion with the salesperson about what value was assigned to the advertising for the dealership they were asking me to do. She was kind of taken aback and didn’t quite know what I was getting at. I asked her if the dealership routinely placed license plate frames with the dealer name and other information on every new car. She said “of course – it’s standard practice”. I told her my standard practice is to remove them in the parking lot before I drive off with the car unless I’m being paid to serve as media for her business. I know – selling me a car might not be worth it!
I raise the point because you might be thinking – oh, it’s just car dealers and no one likes them anyway. But it’s not. Continue reading
Filed under Huh?
Consult Keith 