I came across a report of a study the other day which falls into the “someone spent money on that??” category. No, it’s not some misuse of our tax dollars or a replication of Newton’s Laws. It’s a study by Maritz Research concerning marketers’ use of Twitter. Or maybe it’s lack of use. In any event, eMarketer reported on this and I thought you might enjoy a giggle. We’re going to be dealing with Twitter but I’m pretty sure you’d get similar results studying Facebook or any other place where brands and consumers connect. Continue reading
Gettin’ Nichy Wit It
If you’re a Boomer like me, you grew up in a 12 channel universe. There were a few commercial TV networks, maybe PBS as well. Throw in the independent and some UHF stations (remember those?) and those were your viewing options. If you are GenX, you grew up the same way although there were a few new activities such as Pong and Sega to keep you busy.
Things start to get interesting with my kids’ group – GenY, Echo Boomers, whatever you call them. By 1992, there were “57 channels and nothing on”, 10 or more times what I had available growing up. Today, I have 10 times those 57 channels available and that’s just on TV. There are an infinite number on my computer, and I can view them on the same screen that once made only a handful available to me. The point? Continue reading
Filed under Thinking Aloud
Taking The Tablet
There is an excellent, thought-provoking article in the current edition of the Sports Business Journal about tablet computers. The piece examines what effects the popularity of these devices have been across a number of sectors in the sports business. Sponsor rights, media distribution, and on-field use are just a few of the areas in which tablets are having an impact. Disruptive doesn’t begin to describe it.
Image via Wikipedia
One thing I did notice as the article ran through the issues (which I’ll discuss in a minute) is that the way in which many of the parties involved have tried to deal with this new round peg is to try to fit it in the same square holes as other things without much success. Let me explain. Continue reading
Filed under digital media, sports business
