January 3, 2013 · 11:41 am

The Social Media Team

One of the areas that will continue to grow this year is corporate use of social media. I know – big, bold prediction on my part. In any event, it was because of this that I read the recent release of data from Ragan/NASDAQ OMX Corporate Solutions. You can read the study called “Structuring A Social Media Team” here.  The research asked a couple of thousand respondents about how their company uses social media and how they’re structured to support those efforts.  The results are not particularly surprising.  In fact, I find them a bit alarming.  Let’s see what you think.

  • Sixty-five percent of respondents do social media on top of their other duties. For those who do social media exclusively, nearly eighty-three percent work on teams of three or fewer.
  • Sixty-nine percent are dissatisfied or only “somewhat satisfied” with how they measure social media. Only thirty-one percent are satisfied or very satisfied. And many say they lack the time to track data or aren’t even sure what to measure.
  • Only thirteen percent describe their efforts as advanced. Slightly more than half agreed with the statement, “We keep our heads above water, but not by much.”
  • “Ownership” of social media is murky, and the question may even become passé as numerous departments within organizations jump in.

So most organizations don’t have an employee who focuses exclusively on social media. It appears from the data that it’s an added responsibility for someone who is assisted by interns. While as a manager I understand the “efficiency” of this, I’m not sure I’d trust what is becoming my organizations public face to someone who is doing it as an afterthought.  Think about some of the social media disasters we’ve seen – how often is an intern involved?  The fact that marketing, PR, and other departments all lay claim to a piece of these efforts makes it a difficult task to get goals clearly defined too.

I’m not quite sure what to say about the lack of measurement   I don’t believe in doing anything in business without some method of accountability and not having any idea about what to track much less how to track it is disturbing.  Only thirty-one percent of firms report measuring sales while everyone else seems focused on “likes” and followers – a measure of quantity, not necessarily quality or response.  the lack of time and/or manpower is also cited (by nearly 2/3) as the main reasons why there isn’t more and better measurement.

It’s a pretty comprehensive study and if you use social media for business you might give it a read.  Then hit the comments to let us know what you think.

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January 2, 2013 · 11:42 am

Lincoln

I hope all of you had a good holiday and managed to recharge a bit.

English: Abraham Lincoln, the sixteenth Presid...

(Photo credit: Wikipedia)

One of the things I did was to see the movie “Lincoln“. I’d encourage you to see it for a number of reasons. The acting is amazing but so too are the leadership lessons the film conveys. With apologies to my friend Geoff who wrote the very fine “Lead Like Ike” book, I think the leadership Lincoln shows beats Ike by half a century and is a great place to start this year’s business discussion.

I’ll state in advance that I recognize that the film grossly oversimplifies a very complicated time in our country’s history – the passage of the 13th Amendment which ends slavery although most of what you see is pretty accurate.  I’d also encourage you to read the Doris Kearns Goodwin book “Team of Rivals” on which the movie is based.  That said, what’s very clear is that Lincoln possessed some incredible leadership abilities.

First, he set clear goals – get the bill passed by a certain date.  Second, while he left it to his team to figure out the particulars of how the team would get the necessary votes , he was very clear about one thing – there were to be no cash bribes paid in return for votes.  Setting boundaries to go along with charging people with tasks is an often overlooked element of good leadership.  Third – he was supportive and understanding until several members of the team became discouraged enough to argue against the attempt.  At that point he became firm and inflexible, recognizing that while there are many roads to get to Rome the choice of destination was not a part of the discussion.  Lastly, he stayed out of his team’s way for the most part right up until his personal influence was needed to sway some votes.  He recognizes out loud that it is the power of the office that moves people, along with the strength of the cause and never confuses the power in those things with himself.

There’s a reason Honest Abe is so revered and this film help us to understand that.  Along with the obvious reasons, his brilliance as a leader is also on my list.  How about yours?

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December 31, 2012 · 10:56 am

The Most Important Thing I Learned This Year

Sometimes things that are very personal can also be important to a much wider sphere. Today is one of those things, I hope, and it’s a good one with which to end 2012.
As my brother lay dying a month or so ago, he said something that really stuck. He had a very rare form of cancer, one which even if it had been caught very early might not have been curable. While Mike was never one for much (if any) self-pity, on this occasion he indulged himself just a bit. What he had to say was a very important thing for your business life and that’s what I’d like to share.

“Why didn’t I take a day off and go to the doctor? Why didn’t I tell a client I can’t meet? Why did I keep going to the office?”

He knew – long before it was obvious to any of the rest of us – that something was wrong yet he felt a responsibility to his job and to his clients to put them first.  Obviously, I’m a big believer in that – I write often about a customer-centric focus.  However, what I learned this year was that if you’re going to serve your clients well you also need to be in sound enough shape physically and mentally to do so.  That requires that we take some time away.  Shut down the email, turn off the cellphone.  Go play a video game or golf or cook or read a non-business book.  Treat yourself as you would a client – they deserve some focused, uninterrupted time and so do you.

As I said, even if he had gone to the doctor the outcome might have been the same.  What might not have been, however, was how he used the time he had left and how he was treated to determine that time.  Mike’s lesson wasn’t exactly something I learned for the first time this year but this time it’s stuck.  I hope he can help it stick with you as well.

Enjoy a day or two off – on to a great 2013!

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