An Extra Serving Of Data

I hope everyone had a lovely Thanksgiving. While you were cooking or trying to fight the traffic and weather to get to Aunt Sally’s, Twitter was busy deciding to help themselves to your data. I kid you not. This was how they put it:

twitter fail image

(Photo credit: Wikipedia)

To help build a more personal Twitter experience for you, we are collecting and occasionally updating the list of apps installed on your mobile device so we can deliver tailored content that you might be interested in. If you’re not interested in a tailored experience you can adjust your preferences at any time (read below). Additionally, if you have previously opted out of interest-based ads by turning on “Limit Ad Tracking” on your iOS device or by adjusting your Android device settings to “Opt out of interest-based ads,” we will not collect your apps unless you adjust your device settings.

Generally, Twitter has been pretty good about explaining how they invade your privacy.  When you think about it you probably realize that Twitter analyzes your tweets, retweets, location, and the people you follow to figure out which “Promoted Tweets” (a.k.a. ads) to show you.  Hopefully you know that all those little “tweet this” buttons around the web gather information about you as well.  OK, maybe it’s not exactly personally identifiable information, but I think we all know it’s not critically important for ad targeting to have your name.  Knowing that you are you (a unique identifier) across devices and services means someone knows a hell of a lot more about you than you might want them to know.  Adding one more bit of data – your name – is not difficult.

For example.  Do you want Twitter knowing you installed a dating app?  Do you want them serving ads on your timeline based on the dating app?  How about ads on your phone or computer outside of the Twitter environment?  It’s coming.  Just as Facebook, which gathers the same data (oh, you didn’t know?) is getting to the same place.

To Twitter’s credit, the page I linked above explains how to opt out of this data theft.  But why not make it opt-in?  I realize that a personalized web and mobile ad experience can be better for some folks and delivers much better results for the marketer, but someone needs to take a step back before they help themselves to another serving of my personal data.  It makes me sad and uncomfortable that we’re still having this discussion.  You?

Leave a comment

Filed under digital media, Huh?

Timing Is Everything

Today is prep day for tomorrow’s feast.  Since I’m busy doing many other things (including praying the pending snow storm misses us), I’m reposting my Thanksgiving screed from 2008.  Not much has changed in the intervening 6 years about my approach to the task at hand.  It’s also a decent observation on the value of planning and attention to detail.  Happy Thanksgiving!

I had an assistant once who developed the concept of “the Ritter factor” when estimating time.  The basic concept was that if I said something would take a certain amount of time, that amount needed to be multiplied by 4.5 to determine the actual time required.  While not admitting to the accuracy or even existence of this factor, I can state that Thanksgiving‘s biggest challenge is time. “Time?” you’re thinking, “that’s the biggest challenge?  HA!  This idiot has really lost it!”  I’m sure you could put together a list of this week’s challenges which would contain items such as where to stash all the coats, how to fit 25 people around a table made for 12, and how to step over Uncle Elmer to get to the bathroom without waking him up.  However, as the conductor of the Thanksgiving orchestra around old Rancho Deluxe here, let me assure you that the primary challenge of the day is delivering all 39 items on the menu to the table at the same time, appropriately hot or cold as required.

The key to the entire day is a timed checklist.  Seriously.  I take enormous amount of crap from everyone who sees mine each year until they realize that the meal is being served at exactly the time requested by the Mrs. which happens to coincide nicely with halftime of the football game.  This list is created by using back timing – something TV and radio producers do all the time.  Beginning at the desired end time and factoring in the availability of necessary facilities (ovens, stove burners, etc.), you work backwards and piece together the time required for each dish until you have a road map.  Anything I can knock off ahead of time (baking, prepping all the dressings, parboiling vegetables) is done up to 24 hours in advance.  It even gets down to resting time for the turkeys before carving and the time it takes for the oil to heat up in the fryer.  In fact, we’ve started frying a turkey in part because it frees up an oven late in the process.  This sounds like a silly bit of overkill to get the meal ready, but it prevents you from leaving the soup in the refrigerator or forgetting you were serving carrots and finding a 20lb bag the next morning.

I’d be happy to share my list with you but it really would only help you a bit.  The cooking facilities here are pretty damn good although we spent the money on them instead of indoor toilets (kidding).  You have to tie your back-timed list to the menu, the facilities you have available to you, and your cooking skills.  Even though my former assistant (who comes most years for the Thanksgiving meal) thinks I’m chronologically challenged, I’ve got 25 full bellies Thursday evening that think otherwise.

Reblog this post [with Zemanta]

Leave a comment

Filed under food, Helpful Hints

Thanks For Bad Bosses

As we head into the Thanksgiving holiday, many people take the time to reflect on the things for which they’re thankful. When I was managing a team, I was hopeful that I made the lists in my team’s minds since having a good supervisor can make the work day seem not like work at all.

What always struck me when I worked in large offices was that there are really bad bosses. I had a few and I was peers with quite a few more. I even supervised a couple although their skills got better fairly quickly or they moved on. That’s not to say that I never had great or even good bosses. I was lucky to have had many of them. But the bad ones really stood out, and in a weird way I give thanks for them as well since they provided daily examples of what NOT to do.

Why were they bad? More importantly, what can you take away as learnings from the suffering of their subordinates?  Well, first I always shook my head at the bosses who confused what they did with who they are.  The bad ones all had a sense of entitlement; the great ones felt like jut another teammate.  You can spot the great ones – they’re leaders and would be so even if they didn’t have the title.  People come to them for help and guidance.  Bad bosses get avoided like the plague.

Great bosses have people who work “with” them, not “for” them.  Listen carefully the next time a supervisor mentions someone on his staff for that word.  You might also think that a great boss is completely incompetent.  Every time something goes wrong in their area, it’s the boss who says they’re to blame.  That is because the great ones take blame for every bad event that occurs while giving as much credit as they can to members of their team.

Finally, you’ve heard the old truism that there’s no “I” in “team.”  Great bosses believe that and they make sure that every member of their staff gets it.

So how about it.  Are you as thankful as I am for all the bad bosses that show you the light of effective management, or have you been cursed with only great bosses in your life?

Leave a comment

Filed under Consulting