Category Archives: What’s Going On

Simply Great

It’s Foodie Friday and even though it’s November, it’s also Masters weekend. For any golf fan, The Masters Tournament is one of the highlights of the year and since we had to wait an additional 7 months for it this year, it’s even more special. While it’s always been a harbinger of Spring and the golf season to come, this year it’s wrapping up the year and it’s very different. No azaleas, no patrons (fans, to you), and, I’m told, none of the food that makes the Masters experience so unique.

If you’ve never been, this event is unique for many reasons. The biggest unique thing is that it is exceptionally fan-friendly when it comes to food. You see, the folks who put this tournament on are really not all that interested in making a ton of money off of their patrons. Unlike, say, the US Open Tennis, where a sandwich will set you back close to $20, a sandwich here costs $1.50. Not a typo, and the egg salad and the pimento cheese sandwiches are the stuff of legend. The sausage biscuit you’d pay $4 at Bojangles is also $1.50.

Ask any fan who has attended the tournament and I’m willing to bet you that they’ll mention the food, maybe even before they talk about the golf. A Georgia Peach Ice Cream Sandwich ($2) is so good that folks have been known to smuggle dry ice onto the grounds to take several home with them.

What makes the food so good? Well, first, it’s very simple. No fancy burgers. The most expensive food item is the $4 Bar-B-Que (that’s how it’s listed) sandwich. It’s not great barbecue but it’s still pretty tasty. Egg salad, pimento cheese, turkey clubs, and a chicken sandwich – all very basic. You could make everything they serve at home quite easily. The difference is it’s all really good, and because it doesn’t cost a month’s rent, I think whatever small shortcomings there might be are overlooked. You can buy the entire menu for the price of the fancy burgers sold at many places and several beers here for the price of one at any stadium. It’s simple and it’s great.

It’s a good lesson for any of us in business. Consumers are looking for great value (Walmart’s house brand is called that for a reason!) and when the product is not only a decent price but also is really good, you’ve got a winner. This food solves the “I’m hungry” problem exceptionally well. We all need to identify the problem we’re solving and do so better than anyone else. If we can do it at a great price, it’s game over.

I’ll make pimento cheese to watch the tournament and maybe some egg salad too. It’s won’t be the same as being in Augusta and maybe not as good (food always tastes better at the game, don’t you think?). It will remind me that The Masters is my favorite golf tournament for more reasons than the golf. How can you have your customers thinking that way about you?

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Filed under Consulting, food, What's Going On

9/11 19 Years Later

Flag of the United States

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No Foodie Friday post today. I try to keep those light and today is not really a day for lightness. I’m reposting something I wrote 9 years ago on the tenth anniversary of a day that changed this country and the world, and not for the better. As I read it again, not much has changed, unfortunately. Take a minute or two today and think about that day and all those who were lost and who’ve been lost since as a result.

 

Today, this isn’t about business. If you want to skip it and come back in a couple of days, I understand. See you Tuesday.

I’m publishing this on 9/11, 10 years after a horrible day changed the world forever. I’ve spent a good part of the day thinking about the subsequent decade and how it was so very different from the 4 others in which I’ve lived that preceded it and I want to use today to share some of those thoughts. I also know we don’t do politics here – I think today we will, although hopefully in a non-partisan way.  So here are a few things I remember most about 9/11/01.

First, how beautiful the weather was that day. My commute brought me into Grand Central Station and as I walked into the sunlight and smelled the air with the smallest traces of Fall in it, I thought about how the weeks after Labor day are the best time to come to NYC. I now think about 9/11 every time it’s a really nice day.

I also thought how nice a day it was going to be for flying. A few work colleagues and I were going to San Francisco that afternoon out of Newark. We were originally going out on a morning flight but realized our meetings were later the next day so we changed flights a week earlier. Spooky.

Finally, the main thing I recall about 9/11 was 9/12.  And 9/13.  And many days thereafter.  It was about how for one of the few times in my life, the entire country came together as one.  No Democrats, no RepublicansAmericans.  I felt it in the emails and calls I received from concerned folks from all around the country and from other countries.  As a New Yorker, you saw it in all the folks who came to help from all over.

That all changed later and was, in retrospect, probably only a Band-Aid on some wounds that began to fester some time in the 90’s.  But MAN, it felt good.

That’s what struck me today – how those wounds have turned gangrenous and how utterly incapable we as a people seem to sit together and discuss how to clean up the economic and social messes around us, much as we cleaned up that other mess 10 years ago.  The memorials today showed me that we still have the ability to unite in a common good under a flag, but only if we stop yelling, start listening, and try to feel what we all felt after the unspeakable horror of that day:  that we have to find a way to clean this up and fix this.  Not as Democrats or Republicans – as Americans.

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Filed under Reality checks, What's Going On

Silver Linings?

School is starting this week in many places. Here in North Carolina, counties have a few different options with respect to virtual learning versus in-person learning versus a combination of the two. My county has elected virtual learning to start, as have many other counties around here. Many of the local universities have elected to bring the kids back to campus for in-person education and it’s not going well. So badly, in fact, that they’ve had to curtail classroom work completely while they rethink the situation.

Rethinking is what many educators are doing these days, as are many businesspeople. I find that to be a silver lining in the midst of this horrible pandemic. What strikes me is that much of this same rethinking has been going on for quite some time but it’s taken the pandemic to bring about the changes. Online education isn’t new and it’s been possible to get degrees from accredited schools for years. Shifting public school education to the online environment is new, however. I know there are a lot of reasons why it hasn’t happened until now – teacher unions, the need for working parents to have “daycare” for their kids, food insecurity (kids get fed at school), and many other reasons. The pandemic – a situation in which people are losing their lives – has forced those other reasons to the background. I think education and our communities will come out of this stronger and more accessible as the issues that prevented the evolution of education are handled from a new perspective.

Think about the film industry. There has been a major disruption in the business and I think much of the disruption is permanent. Theaters are closing and the major chains are in deep financial trouble. Major studios’ investments are tied up in films that should have been released months ago. Everyone is still watching movies, but they’re streaming them. Is this new? Of course not, but having the powers that be in the film industry take a look at how they do business is directly attributable to the pandemic.

The most significant change in the entire industry occurred late in July when AMC Theaters and Universal agreed to shorten the theatrical ‘window’ (the length of time that a movie has to play in a theater). Previously, it was 90 days. Obviously, studios will keep their biggest blockbusters in theaters as long as they’re attracting customers. But now, Universal can transfer its less-lucrative films to rental platforms, like iTunes or Amazon, after 17 days. Other studios, like Warner Brothers, are moving some of its titles to digital-only exclusives, while Paramount and Sony are selling off a portion of their movies directly to Netflix and Amazon.

Disney is releasing their live-action “Mulan” via Disney+. You’ll pay $30 to watch it but if you’d have been taken the family to the theater to see it, that’s a bargain, especially since you can re-watch it as often as you like. How much money this generates (“Mulan” was projected to bring in more than $1 billion at the box-office) will be fascinating. There isn’t much doubt in my mind, however, that making films more accessible and less expensive is a silver lining.

Those are just two areas where I find silver linings. You?

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Filed under Thinking Aloud, What's Going On