Category Archives: Music

August 27, 2013 · 9:55 am

Take The Money And Run

TunesDay, and what better theme for a business-related post than the Steve Miller Band‘s Take The Money And Run?  Steve Miller is an interesting cat.  Unlike most rock stars, he’s always been the kind of guy you couldn’t identify in a lineup.  You can probably picture most of the other big-name artists of the 70’s and 80’s.  He might be a little harder to visualize.  The list of musicians who have come though his band over the years – Boz Scaggs being the most notable – include members of Journey, Santana, and others.  The band came out of the Bay Area music scene in the late 60’s and is still with us today.

His song about Billy Joe and Bobbie Sue is about two kids who decide to rob a house, possibly killing the owner in the process.  They evade the law and get away singing “Go on, take the money and run.”  The story is in complete contrast to the light music – let’s listen and see:

There is a business point here.  Too many businesses think as do Billy Joe and Bobbie Sue.  They’re not particularly concerned with what’s right, only with themselves.  They practice the Golden Rule: he who has the gold rules, and once they extract it from their victims, they’re gone.  That tactic worked once for these kids and it won’t work much more often for a business.  One bad customer experience can haunt a company forever (just ask United Airlines about guitars).  An American Express survey found a couple of years ago that people tell an average of nine people about good experiences, and nearly twice as many (16 people) about poor ones.

You don’t need to take the money and run as a business.  That same survey found a large majority of people (70 percent) are willing to spend an average of 13 percent more with companies they believe provide excellent customer service.  In other words, your customers will GIVE you the money if you do right by them, and they’ll keep coming back.

While it makes for a clever little tune, taking the money and running is a bad business idea.  You agree?

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August 23, 2013 · 9:48 am

Perfect Pitch

We’ve come to the end of another week and so it’s Foodie Friday time.  Today, I’m going to make up for omitting the TunesDay post last Tuesday and combine music and food (and yes, they of course lead to business).  Perfect pitch is the ability of a person to listen to a piece of music and tell you (or play) in what key the piece is written without the benefit of hearing a reference tone – a known note to which they can compare it.  In other words, it’s much easier to know that something is written in A minor if you hear a Middle C before it plays.

Graphic details the nomenclature of the musica...

(Photo credit: Wikipedia)

I think there is perfect pitch in the kitchen as well.  There are those cooks who can recreate a dish or break it down having tasted it once.  They also seem to know what the folks eating their food want on a plate.  They can “hear”  the palates of their customers perfectly.  Food is very much like music in that when a note is even slightly off it’s noticeable and off-putting.  Great cooks keep the flavors in harmony and in tune.

In both cases, having perfect pitch assures that the harmonies are tight.  The Beach Boys or Crosby, Stills, and Nash are perfect examples.  The harmonious mix of flavors in a well-executed braise is another.  The overtones – harmonics that surround the musical or culinary compositions – resonate perfectly.  Think about Jimi Hendrix’s brilliant use of feedback (overtones, kids) and you’ll get an idea of what I mean.  Done badly, it’s just awful.  Done right, it’s a classic.

As businesspeople, most of us aren’t born with perfect pitch.  I certainly wasn’t in any of the three roles – musician, cook, or executive.  What we can do is work on having perfect relative pitch.  Once we get some sort of reference tone we can take it from there with confidence.  We need to train our ears to find that tone and then proceed keeping it in mind.  In business, that tone comes from customers.  Once we have it, we should have already trained ourselves to listen to the harmonics and make sure they’re in tune as well.

Success in music, the kitchen, and the boardroom all come from listening with a trained ear.   If we have the gift of perfect pitch, it’s an invaluable asset.  If we don’t, we need to train ourselves to mimic perfect pitch behavior based on a solid starting point and never lose sight of that reference point.  Hard to do, I know, but the rewards are worth it.   Wouldn’t you agree?

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August 6, 2013 · 8:41 am

Soundboards

This TunesDay, let’s talk about recordings. Specifically, concert recordings.

English: A shot of the control surfaces of the...

(Photo credit: Wikipedia)

Now, we’ve all heard live albums – your favorite band recorded in concert. What you might not realize is that many “live”albums are as carefully mixed and “sweetened” as a studio album.  They can often capture the energy of a band live but they can also hide some fundamental flaws – a flat vocal tuned up, a missed solo punched in and the bad one removed.  It’s sort of audio Photoshop.

I prefer soundboard recordings, the black coffee of music.  These are recordings right off the mixer used at the show.  Many have circulated as bootleg tapes or discs for years.  They are generally of high quality and they can be thrilling.  Yes, there are some “audience tapes (recordings made with good equipment by a member of the audience) that can capture the raw performance but I think soundboards have a leg up since every mike is accounted for in the mixer.  I have an Eagles soundboard of a live show that shows how brilliant they were as a vocal band (oh, and Joe Walsh can flat-out play…).   I have many others – some of which unmasked  the bands as studio creatures; others of which (pick any good Dead show!) put anything the band ever did in a studio to shame.  Soundboards are the ultimate test of a band to me.

I was listening to a soundboard yesterday (a Talking Heads show from the mid-1980’s – boy they were good live!) and a business thought hit me.  While marketing used to be studio music – sweetened, totally controlled – it’s become soundboards.  Customer comments, social media, review sites – they’re raw messaging about your company or brand.  That’s why we need to get it right as we play it live – there won’t be any chance to fix it later.  A Tweet to a customer that sets the wrong tone, a questionable Instagram photo, or just heavy-handed censorship of comment boards will all be heard as those actions get played back over and over through the digital echo chamber.

If you can’t play live, don’t try to fake it.  Inevitably someone will make the soundboard public and you’ll look foolish.  It’s why The Beatles felt they should stop touring (even thought the soundboards of the rooftop concerts filmed for Let It Be are spectacular) – their sound had become so complex that they didn’t think they could do it justice live.  Be at least that smart and err on the side of caution.   The soundboards won’t go away if you’re wrong.

What’s your thinking?

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