Category Archives: Huh?

Chosing Ignorance

Today’s screed is a little backwards.  As you might have noticed, much of the time I’m taking something I learned or realized and applying the point to business.  Today I want to do the opposite – take a business point and apply it to life outside of business.

I don’t believe that anyone who plans on staying in business for very long chooses to be ignorant of what’s going on in that business.  Sales reports, analytics, financial reports and such are all part of the daily life of a businessperson.  In fact, one big complaint I hear from clients is that they’re often overwhelmed with the amount of information that’s available to them and they need help sorting it out to understand what it all means.  They do NOT, however, simply ignore it.  They also tend not to take a single piece of data that supports their world view and ignore many others that contradict their position without a number of damn good reasons to do so.  Using a good sales report to say you’re doing well while ignoring the P/L that shows you’re losing money on each sale isn’t just irresponsible – it’s suicidal.

Most of us who’ve been doing this for a while (like more than a year, frankly) understand this.  So what has me baffled is why we chose to do exactly the opposite when it comes to our government.  No, this isn’t a political statement but yes, it is about politics.  I’ve spoken with a number of pretty smart people lately who have done with their political views something they would never do in business.  They didn’t get the facts or let one fact which supported whatever world view they had obliterate an overwhelming amount of evidence to the contrary.  In some ways it’s like my grandmother choosing to vote for the Jewish-sounding names regardless of their political positions – she had the only fact she wanted and chose ignorance about the rest.

We live in an age where there is a lot of  information about issues.  Some of it is carefully researched, some is twisted into propaganda, and some is totally made up.  It’s not easy to sort it out but each of us has to try, whatever our own beliefs about an issue and a candidate.  What are the facts?  Is what a candidate saying today the same as what they said last week or month or year?  Do they acknowledge inconsistencies in their positions?  Is someone telling the truth (and please let me know when you find someone who is!).

Obviously I support certain candidates and have positions on the issues but I respect those who disagree as long as they’ve got a grasp of the facts and have thought through their positions.  We never choose ignorance in business because if we do we’re not in business for very long.  Why would any of us chose to do so with something that has an even greater impact on our collective lives?

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Handing Over The Facebook Keys

By now you’ve probably heard of some employer who is asking potential employees for access to their Facebook accounts as a condition of employment. It’s become widespread enough that Maryland recently became the first state to prohibit employers from asking employees and applicants for social media passwords and login information. The law would prohibit an employer from taking or threatening any form of adverse action based on an employee’s or job applicant‘s refusal to provide a user name or password to a personal account.  Senators from New York and Connecticut are moving towards doing something similar on a national level.  Think this is just hypothetic?  A teacher’s aide in Michigan was let go from her job after a school administrator demanded that she turn over her Facebook password and she refused.  I have two thoughts and would love to hear yours.

Image representing Facebook as depicted in Cru...

Image via CrunchBase

First – good for the legislature.  Second – how pathetic are the employers who would do this and how desperate have the folks become who feel they must acquiesce?

I’ve hired many people over the years, most of them before Facebook (or the Internet).  While I’ll admit there were a couple of duds in the mix, I wouldn’t have figured that out had I had access to their personal relationships, photos of them on their own time, or an understanding of what videos they watched, music they played, or articles they read.  To me this is the equivalent of demanding the keys to someone’s home to do a complete search of their wardrobe, their books, their medicine cabinet, and their kitchen. None of that is necessary to do a good hire and asking about some of it is already illegal.

Yes, it’s important to check out prospective employees, and that’s way easier today than it has ever been.  Most people are careless about leaving footprints in cyberspace and it’s relatively easy to find out if the candidate who says they are one thing are, in fact, something quite different.   For those who are careful, there are services available – as there have always been – to help with background checks.  Frankly, anyone evil enough to tell big lies about themselves is probably crafty enough to keep the lies off the web.  Besides – even if my buddy says you can check out his Facebook mail, I didn’t give you permission to look at what I sent him – that’s another set of issues completely.

What do you think – would you ever give up access to your account to get a job?  Would you ever demand that access before you hire someone?

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Who Doesn’t Like Cookies?

I know it’s not Friday, but let’s ask about cookies today.  Who doesn’t like a nice cookie?  Well, if you believe a recent survey, almost no one.  Web cookies, that is.  The folks at Econsultancy ran a survey and found that just 23% of web users would say yes to cookies.  They asked based on some new rules about cookie-based tracking that are going in to place in the E.U. and part of those rules will be much greater visibility to users about what tracking is going on:

That 69% of survey respondents are aware of what cookies are and why websites use them may cheer some marketers, but it still leaves a large chunk of web users that may react with puzzlement when they see messages about cookies and privacy on the website they visit.

It also found that a good chunk of users are already managing their cookies via browser settings and that 17% of users won’t accept cookies under any circumstances.  Roughly 60% of users might take a cookie but they’ll need to understand why they should.  In short, it’s the “what’s in it for me” test.  I don’t buy that consumers are happy when they see more targeted ads, which is sometimes cited as a reason why cross-domain tracking is a good thing.  I think the “creepy” factor is off the charts, frankly.  Saving site settings for improve a shopping experience or allowing a site to count visitors and understand site usage might be OK in most folks’ minds – it is in mine – but the survey found that any use that isn’t related to a user’s concerns doesn’t pass the smell test.

I keep waiting for the year in which everyone is going to get serious about balancing privacy concerns with the need for data.  The fact that we’re still amazed when unscrupulous people sell “undeletable” cookies and even businesses that use these services claim no knowledge about what a privacy invasion they are is ridiculous.  Maybe this is the year, although what the E.U. is doing is not really a great solution.  Still, as an industry, if we’re not going to act with users in mind, their representatives are going to force imperfect solutions in the absence of grown-up behavior.

Sour milk with those cookies?

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