Category Archives: Helpful Hints

Two Feet In Front

I had a bunch of meetings in New York yesterday. NYC in summer is filled with tourists (as it is most of the rest of the year) and they’re pretty easy to spot. They are usually found standing still in the middle of the sidewalk, rocks in the midst of the rushing human stream. They’re something you learn to dodge as a native by, as we used to say in hockey, not skating with your head down.

Unfortunately, fewer people seem to do that these days. I witnessed a collision when a native, immersed in their smartphone, ran smack into a tourist taking a picture of the Chrysler Building. That’s become the norm too – people walking the streets in full stride while staring into a 4-inch screen. It made me think of how we tend to do the same thing in business.

Too many business people run their businesses staring at what’s two feet in front of them while ignoring the impediment that’s a hundred feet ahead. They don’t take evasive action because they’re unaware that there is a problem approaching. Instead, they’re way too involved in the present and not in looking ahead.

Don’t get me wrong.  I’m as guilty as the next person with respect to checking my mobile device every time it beeps.  I try, however, to step to the side while I read and respond.  When I’m walking, I’m doing so with my head up and my focus is well in front of me.  I do the same in business, both my own and my clients’.  What is happening NOW is important but it’s critical not to get too focused on what’s going on right in front of you while missing out on what’s coming up.

Your business needs to skate with its head up.  You never know when the path that was clear the last time you looked has become obstructed.  Bumping into something you didn’t see can be expensive – the person’s phone crashed to the ground yesterday.  Deal with the immediate situation – read your mail, answer your texts –  but recognize that there is a rapidly changing world outside of your two-foot gaze.  Make sense?

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The Power Of No

Almost everyone I know complains that there never seems to be enough time in the day. Time really is a zero-sum game and even if you go without sleep (really a BAD idea) you eventually run up against that 24-hour limit. The answer, then, isn’t to find a way to make more time but to do fewer things. That’s the power of no.

It’s hard in business not to chase every opportunity, particularly when you’re a small company that’s just learning about in which of those opportunities lies the best chance for sustained profitability. As a marketer, there is a never-ending stream of media that provide the ability to interact with your audience. Social media grows daily and the support needed to maintain a steady stream of conversation in them grows with the number of channels.

As individuals, we take on tasks with impossible deadlines. We lose sight of the cost/value equation with respect to the time required for some pieces of work vs. the benefit gained to the enterprise or even just personally. We might even dig ourselves a hole by accepting responsibility for a task that we don’t have the skills to do. All of those things are self-defeating and could be stopped with just one word.

When I began consulting I was overwhelmed by the number of people who wanted my help.  The problem, I soon found, was that they had neither the ability nor the intention to pay me for my time (there is that word again).  As I’ve said to many people over the years, the Stop & Shop doesn’t take stock certificates at the checkout.  I’ve learned to say no.

Sometimes “no” isn’t about stopping something altogether.  You don’t really need to post on Facebook every hour nor does everything you run through Twitter have to be unique to that platform – cross posting is OK, honest.  Even so, being more efficient can help but ultimately “no” is  every once in a while.  Agreed?

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Caught In The Storm (Part 2)

Yesterday, we began our Foodie Friday Fun with my description of a bad customer experience and the lessons learned.  Today I’ll continue the tale with what happened after I ended up in an Irish Pub due to a blown reservation and a nasty storm.

Having been seated in a nearly empty pub, I waited for a server to appear.  The fellow who showed up had little energy and stood there wordlessly awaiting a drink order.  I asked about “espresso vodka” (don’t judge) and was told they didn’t serve espresso or cappuccino.  That was not a good sign.  I ordered a black and tan, something that’s a staple of any Irish place.  “No draft beer at all.  It’s a building problem.”   After ordering something very simple to drink, I waited.  And waited.  And waited.  I looked into the bar area – it was pretty empty.

Eventually my drink and server appeared.  I asked about specials – there was a “catch of the day” on the menu as well as a couple of other dishes that changed daily.  “We don’t have any – just what’s on the menu.”  I made my mind up then and there that I would have a little something to tide me over and head elsewhere for supper.  The artichoke and crab dip that showed up was badly made (chunks of unmelted cream cheese, very little crab or artichoke) and delivered to the table warm, not hot.  I can’t blame Mr. Personality for the food but it was his lack of attention and knowledge that changed my mind about staying, costing his employer a larger check and him a larger tip.

After the storm, I walked across the street  to the local iteration of Brio, where I met James.  I had barely taken my seat when he appeared (in a fairly full place) to offer me a drink, comment on the storm, and begin to tell me about the menu.  I asked for a wine list and it appeared in a few seconds, along with a few suggestions about what was well-priced and delicious.  The rest of the meal went the same way – highly competent service delivered with an engaging personality.  It was so good that I asked him who had trained him.  He told me he had gone to college for a degree in hospitality.  Boy did it show!  He also asked if I would tell his manager which, of course, I agreed to do.  It was the only time that James wasn’t squarely focused on me.

These were two diametrically opposed service experiences.  In one place the server had such a negative effect that I left and the business lost revenue.  In the other I ordered a dish I might not have otherwise, tipped extremely well, and left impressed by the professionalism of the entire operation.  It reinforced everything  I believe about proper training, good management, employees for whom the business was a career and not just a job (James was not waiting tables while looking for a “real” job) and customer care being a direct route to more revenue.  Was it the best Italian food I’ve ever had?  No.  The food was very good but it certainly was one of the best service experiences and it made the food better as well as the evening a lot more enjoyable.

The night ended with a dessert sent over by the manager with his compliments.  Believe me, the pleasure was all mine.  I’ll leave highly positive reviews around the web but I’m hoping you take away the business points I did.  Amazing how in the space of 2 hours one can see both ends of the service spectrum!

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Filed under food, Helpful Hints