Category Archives: Helpful Hints

February 10, 2012 · 11:09 am

Will This Make Me Look Fat?

Our fun this Foodie Friday begins with an answer to one of the questions I’ve been told never to answer.  No, I’m not going to post pictures of anyone you know in new jeans and have you decide if they look fat.  Instead. I’m going to posit the question as one we might all ask the purveyors of a prepackaged food and make a broader business point.

For today’s victim example, let’s take something that we all know isn’t really the best meal choice – a frozen pizza.  Since it’s Friday and we’re celebrating, maybe we choose to eat the “individual pizza” (yes, that’s in the name) as a treat for finishing the work week.  Reading the label it’s only 770 calories.  Not too bad, until we read on and realize that we’ve been lied to.  Good business? Continue reading →

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February 7, 2012 · 9:55 am

Worst Foot Forward

If I was going to ask you to spend a good deal of money with me, I’d be smart to make sure you felt I was trustworthy and reasonably intelligent. Let’s say I’m trying to sell you a car, which is a pretty big expenditure. Would you buy a car from this man?If I was to reach out to you, I might do what I could to give off an image of reliability and stability – two things I’d like in a car as well as in the salesperson selling the vehicle. Which is why something I received in the mail yesterday is so baffling and yet so instructive and so I’m sharing it today. Continue reading →

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February 6, 2012 · 11:42 am

How I Won The Super Bowl

I hope you all enjoyed the Super Bowl last night. Whether your team won or lost, it was a well-played game and this year I thought the game was better than most of the ads. I was rooting for the Giants and took a few precautions to assure their victory. I fished out the seat cushion on which I sat in the stadium in Tampa during the 1991 game when the Giants beat Buffalo. I also put on a shirt I got in 2008 at the game in Phoenix where the Giants beat the Patriots. Of course, I did not put on a cap from the game where the Giants lost to Baltimore – bad mojo, obviously.

I’m pretty sure I’m not getting a ring from the team to thank me for my part in their victory. But as I reflected on the behavior, I realized that we might just behave the same way in business too. Continue reading →

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