Category Archives: Helpful Hints

Woodshedding

This TunesDay I want to focus on something that every musician does – woodshed. That isn’t a non-sequitor.

woodshed

(Photo credit: The Year of Mud)

With respect to music “woodshedding” means practicing your instrument but it’s so much more than that. The term comes from that people would go to their woodshed to practice without being overheard.  Well, more like not imposing their unrefined craft on people until it had been honed.  As a young guitar player, I’d sit in my room for hours listening to music and trying to play along.  I think I did that all the way through college even though I was playing in a band (for pay!) by then.  It wasn’t just about learning to play – I knew how to do that after a while.  It was about getting better, internalizing the actions my fingers would take on the fretboard so they’d happen without thought.  The goal was to let my brain hear what I wanted to play and for my fingers to play it, almost like walking or breathing.

I’m sure you’ve heard of the 10,000 hour rule.  While “Outliers” may have popularized it, the concept can be traced back to a 1993 paper written by Anders Ericsson, a Professor at the University of Colorado, called The Role of Deliberate Practice in the Acquisition of Expert Performance.  The notion is that “many characteristics once believed to reflect innate talent are actually the result of intense practice extended for a minimum of 10 years”.  But Gladwell (“Outliers”) oversimplified the concept and ignored the fact that talent has something to do with the progress one makes.  You can practice all you want and you might get better, but the true elite at an activity generally have some natural gifts that are brought out and improved by all the practice.

Why this thought today?  Sometimes when I encounter a young businessperson they ask about how to grow:  improve their skill set, learn more, make better decisions. We talk about woodshedding and the fact that a musician plays something wrong the first dozen times but eventually learns it.  Making mistakes – playing it wrong – is an important part of the process.  So are the hours you put in practicing.  In business terms that can mean reading books, going to seminars, or taking online courses to refine and grow.  You want to pick the right instrument too.  You must have some basic talent – if you are terrible at math and not detail-oriented, accounting might not be your best choice.

If you aren’t always practicing, you’re falling behind those competitors who are.  Your call.

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Filed under Helpful Hints, Music

Barking Up The Wrong Tree?

Some interesting results came out of a poll by the Gallup folks the other day. They polled American consumers about the influence social media has on their purchasing decisions.   I guess if you hold stock in Facebook, Twitter, LinkedIn, or any other public social media company, you’re not a huge fan of the results:

Gallup says 62% of the more than 18,000 U.S. consumers it polled said social media had no influence on their buying decisions. Another 30% said it had some influence. U.S. companies spent $5.1 billion on social-media advertising in 2013, but Gallup says “consumers are highly adept at tuning out brand-related Facebook and Twitter content.”

That’s from the Wall St, Journal report on the study.  Oops?  Is all the time, money, and effort companies are throwing at social media just a massive barking up the wrong tree?  Not really.  In fact, I find that pretty encouraging since it might just get marketers focused on the real role of social as opposed to gross follower counts.  In fact:

“Gallup research shows that consumers are much more likely to turn to friends, family members, and experts when seeking advice about companies, brands, products, or services. Company-sponsored Facebook pages and Twitter feeds have almost no persuasive power.”

I’m sure that’s what the data said.  It’s throwing the baby out with the bath water, however.  Monitoring what and how consumers are talking about with respect to your brand is invaluable.  Giving them the opportunity to reach you directly can’t be a bad thing, can it?  Sure – if social is just a place to broadcast more brand news, sale information, or videos of your TV ads, you’re probably missing the boat.  Analyzing social-media conversations to see what consumers like and don’t like is smart.  Actually, it’s kind of mandatory.

Once again, a focus on the tools (social media) instead of the business is what barking up the wrong tree really means.  Using the social channel to gather information and take action where appropriate is smart business.  You with me?

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Filed under digital media, Helpful Hints

Don’t Be Famous

Over the weekend I came across a video of a graduation speech given by comedian Mike Myers. The fact that I watched it at all is a tribute to the concept of social proof. I normally don’t watch graduation speeches unless they’re by someone in whom I have a great interest. While I like many of his films and his SNL work, Mr. Myers normally wouldn’t pass that test. However, it was posted by a guy whose thinking I respect and he said it was worth a few minutes.  I’m posting the video below – it is worth the almost 8 minutes and you can probably skip the first 1:30 if you’re that pressed for time – and then I have a few thoughts.

 

“Legendary” is being known for something that you do and “famous” is just being known.  Being known has become an end in itself, free from the prerequisite of achievement.  Celebrity used to mean being celebrated for something that you did; celebrity has become a devalued currency.

That is brilliant, and a fantastic business lesson for all of us.  We can spend great sums of money becoming famous – getting our brand and company names out there via earned, owned, and paid media. What happens once the customers interact with us, having found us through those channels, is what can make us legendary.   It means we need to pay as much attention to execution as we do to attraction.

Napoleon has been quoted as saying “Fame is fleeting. Obscurity is forever.”  He was advocating for the permanence of obscurity, because it endures, while fame is weak and lasts only a small amount of time.   I think Mr. Myers is getting at the same point.  We can’t build our businesses on making loud noises or the marketing equivalent of screaming “fire” in a theater.  Sure, that gets attention (fame) but we’re in an era when anyone has access to the noisemaking tools (witness the screed!).

We need to build something more substantial if we’re to remain in business for a long time.  We need to become legendary. I’m trying each day – you?

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Filed under Consulting, Helpful Hints