My neighbor and her family left this morning for Japan. What’s interesting about that is that her son is going for 10 days and bringing no luggage. Nothing checked, nothing carried on. In the process, besides finding a brilliant way to avoid all the nasty fees airlines are imposing these days, he’s raising awareness and money for a cause he supports. What’s making it possible is some brilliant marketing and as I tell you about it I’m going to ask for some help. Continue reading
Category Archives: digital media
4 Marketing Improvements To Make Now
Did you run into any friends this weekend? You might have and I’m willing to wager that the conversation wasn’t solely about their lives and how great they are. It’s like the joke where someone is chattering about themselves for 10 minutes and then says “but enough about ME! How do YOU like my watch?” No one would really do that, right?
Wrong. Seinfeld built a TV series about that sort of self-centered mindset and lots of marketers continue to behave that way every day. So in no particular order, here are a few things they might think about doing differently. Continue reading
Filed under Consulting, digital media
People Are Talking About You
We start the week with something that won’t tax our brains too badly. Today it’s a report that confirms something I think we probably all know but of which it’s nice to have confirmation. In a nutshell, we learn that people are the best brand ambassadors and that many folks tell their friends when they’ve had a great experience as well as when they’re unhappy. While there may be a tendency to assume that only the negative stuff gets talked about, that’s just not the case. Continue reading
Filed under digital media
Consult Keith 