What’s in a name? Shakespeare pondered that centuries ago and figured out that the thing would smell as sweet no matter what we called it (and don’t ask me to quote the rest of Romeo and Juliet – not one of my favorites).
That quote came to mind this morning as I read a piece on the battle over two spas’ use of the same name. They’re thousands of miles apart; they don’t draw the same clientele, yet they’re in court over the dispute. The point? Continue reading
Filed under digital media
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It’s Friday and our food-related theme for the day involves tools. Kitchen tools, specifically. Let me ask you to think about how many assorted gadgets, pots, mini-appliances and other tools you have stashed in your kitchen? If you’re like me, you have dozens. There are many knives of different sizes – chefs knives, boning knives, paring knives, and others. There are pans with different profiles which I use depending on whether I’m sautéing, braising, making a sauce, or frying. Even the materials for similar pans can be different – I have cast-iron and stainless pans of the same size and profile yet use them very differently.
I was at a tech event the other night and that exact thought came to mind as we talked about technology. How did that happen? Continue reading
Filed under digital media, Thinking Aloud
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One of the big discussions in which I find myself engaged with clients and others concerns monetization. More specifically, how the heck can any of us pay for all the cool content and technology we offer to our consumers. If you’re web-savvy enough to be reading this blog you’ve probably encountered this argument in one form or another even if indirectly. You know what I mean: free, ad-supported content vs. subscription content vs. “free-mium”, which seems more to be about services than content but is still a valid model for that space too. So where do you stand? Continue reading
Filed under digital media, Reality checks
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