Monthly Archives: August 2020

Silver Linings?

School is starting this week in many places. Here in North Carolina, counties have a few different options with respect to virtual learning versus in-person learning versus a combination of the two. My county has elected virtual learning to start, as have many other counties around here. Many of the local universities have elected to bring the kids back to campus for in-person education and it’s not going well. So badly, in fact, that they’ve had to curtail classroom work completely while they rethink the situation.

Rethinking is what many educators are doing these days, as are many businesspeople. I find that to be a silver lining in the midst of this horrible pandemic. What strikes me is that much of this same rethinking has been going on for quite some time but it’s taken the pandemic to bring about the changes. Online education isn’t new and it’s been possible to get degrees from accredited schools for years. Shifting public school education to the online environment is new, however. I know there are a lot of reasons why it hasn’t happened until now – teacher unions, the need for working parents to have “daycare” for their kids, food insecurity (kids get fed at school), and many other reasons. The pandemic – a situation in which people are losing their lives – has forced those other reasons to the background. I think education and our communities will come out of this stronger and more accessible as the issues that prevented the evolution of education are handled from a new perspective.

Think about the film industry. There has been a major disruption in the business and I think much of the disruption is permanent. Theaters are closing and the major chains are in deep financial trouble. Major studios’ investments are tied up in films that should have been released months ago. Everyone is still watching movies, but they’re streaming them. Is this new? Of course not, but having the powers that be in the film industry take a look at how they do business is directly attributable to the pandemic.

The most significant change in the entire industry occurred late in July when AMC Theaters and Universal agreed to shorten the theatrical ‘window’ (the length of time that a movie has to play in a theater). Previously, it was 90 days. Obviously, studios will keep their biggest blockbusters in theaters as long as they’re attracting customers. But now, Universal can transfer its less-lucrative films to rental platforms, like iTunes or Amazon, after 17 days. Other studios, like Warner Brothers, are moving some of its titles to digital-only exclusives, while Paramount and Sony are selling off a portion of their movies directly to Netflix and Amazon.

Disney is releasing their live-action “Mulan” via Disney+. You’ll pay $30 to watch it but if you’d have been taken the family to the theater to see it, that’s a bargain, especially since you can re-watch it as often as you like. How much money this generates (“Mulan” was projected to bring in more than $1 billion at the box-office) will be fascinating. There isn’t much doubt in my mind, however, that making films more accessible and less expensive is a silver lining.

Those are just two areas where I find silver linings. You?

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Filed under Thinking Aloud, What's Going On

My Signature Dish

Foodie Friday and it’s time to plan out the weekend. I’ve got some friends arriving during the week and they’ve already asked for some very specific things to eat. Not because they’re picky eaters but because I’ve served them before and they seem to consider these things as signature dishes of mine.

If you watch “Beat Bobby Flay” on the Food Network, the heart of the competition is when a chef names his or her signature dish and competes against Bobby who tries to improve on the chef’s version. Sometimes Bobby does just that, usually by making it his own. He’ll add some different spices or honey. He’ll plate it more attractively or top it with a relish that brings out the dish’s flavor. When you think about it, Bobby is altering the chef’s signature to make it HIS signature. It’s not forgery; it’s uniquely his.

That’s something each of us should be asking ourselves about our own business. First, what’s MY signature dish? What do I make in a way that is truly mine? No chef walks on Bobby’s show and announces some dish that the chef has made up. It’s always something standard – bouillabaisse, green chicken curry, veggie burgers, or any one of hundreds of things you can find on many menus. The chef is known for cooking it in their own unique way. What are you known for that may be done by others but not as well or as uniquely as you?

If you can’t really answer the question, that might be something you want to spend some time and develop. When you’re basically a commodity, you have very little room to compete on anything but price. If market demand is overwhelmingly high, you’re fine. When it’s not, you’re in trouble.

Your signature dish is you. It represents your style and identity. It becomes a part of how others see you. If your business doesn’t have one, you need to get in the proverbial kitchen and get to work developing one. Sooner rather than later, please!

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Filed under Consulting, food, Helpful Hints

As Clear As Broken Glass

I bought a new (used) car a couple of weeks ago. The old one, which I loved, had some weird electrical things going on and I figured it was smarter to get rid of it before it decided to bail on me. Frankly, I didn’t like the service department at the nearest official dealer either. The last time I went there (and I only went there for warranty repairs), they kept me for 4 hours for something that they said would take an hour.

The latest car is great except the screen for the entertainment/navigation/etc. system had little spider cracks in it. It turns out it’s common to this make and is due to dramatic temperature changes over time. It is under warranty and I could have it fixed for free. Well, guess who was going to do that repair?

You can’t make this up, but it was the same service department that serviced the other make of car. Oh sure, it was in the building next door but it is common ownership and, as I found out, common customer service philosophy. The dealer from whom I bought the new car called and set up an appointment for me to go have the screen replaced. The part was ordered. I got there on time. When they called me back in after an hour, the screen hadn’t been replaced and they gave me an estimate to do $2,000 of other work. Do you think I was happy?

I won’t belabor the story, except to say that it turns out the dealers have to submit photos that they take via their internal system to have the warranty repair approved prior to making the repair. I found that out from a second “official” dealer I went to. They had me there for 30 minutes and said they’d call when the part came in. It came in and yesterday the repair was done in exactly the amount of time they said it would take. New screen, no charge, great service. Yay!

Of course, the first dealer wasn’t happy about the review I posted nor about the response I gave to the questionnaire about my service from headquarters. They never explained the need for an initial visit nor did they explain why the part they had ordered was given to another customer according to what my dealer found out.

It’s a great reminder that customers can handle pretty much anything except being lied to or being kept in the dark. They posted an answer to my review but my comments are out there. They’re accurate but probably could have been prevented had the manager simply explained the warranty process to me and not tried to sell me on a bunch of stuff I didn’t really need at that point. I went to him with a problem. Instead of a solution, he tried to tell me I had many other problems (or my car did) without solving the one I needed him to solve. 

Be open. Be honest. Solve your customers’ problems. You’ll be in business for a long time.

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Filed under Consulting, Huh?