Monthly Archives: March 2019

Getting It Done At Home

I had my last job in corporate America in 2007. What that means is that for the last 11+ years I’ve been working on my own out of a home office. I suspect, given the way the business world has changed over the last decade, that many of you are in the same situation. Maybe you elected to spend a few bucks on a desk at some co-working space and while that’s fine, this post isn’t really for you. It’s for those of us who absolutely could stay in our PJ’s propped up in bed with a laptop all day and no one would be any the wiser.

I will admit that I’ve done exactly that. I’ll also tell you that it really isn’t the optimal thing to do if you want to be productive. I have a few other thoughts about getting it done while working at home and I thought I’d share them with you today. What brought this on is that I’ve had many candidates looking at home-based businesses and I usually try at some point to tell them how different it is to work from home.

First, the one thing you MUST do is to pick up the telephone. While email is a great way to communicate about some things, you miss the nuance that human interaction brings. Moreover, it’s fun! Human interaction is great! When I started doing franchise consulting and found myself on the phone almost constantly, I realized how much I missed that. Very early in my career (long before email) I spent hours cold calling and setting up meetings. Phone time decreased over the years until when I was working at home it was barely part of what I did. Don’t be a monk: use the phone.

Take breaks. I believe in the 20-20-20 rule for your eyes (look away from the screen at something 20 feet away every 20 minutes) but it’s also important that you mirror the brief interruptions you usually get working in a corporate office. Be sure you eat (not over your keyboard!).  Take a walk. Spend an hour hitting golf balls. Do something not work-related so you don’t drive yourself crazy, which it’s easy to do when there isn’t anyone else around to distract you.

Don’t feel guilty when you run errands or do other things that you couldn’t do if you were still in the corporate world. There are many downsides to working on your own and at home. The freedom to use your time as you see fit is one of them.

Finally, if you have space, really set up a dedicated room as an office. Besides providing a tax deduction, it’s always made me feel like the professional that I am. I’m writing this in my home office which has the same sort of stuff on the wall as I had in my corporate offices.  It feels like I’m at work. Having the dedicated space also reminds me that I’m off work when I walk into the rest of the house and I should behave that way.

How do you get it done at home? Any tips of your own that you’d like to share?

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Filed under Helpful Hints, Thinking Aloud

How Dumb Do You Think We Are?

We’ve all been lied to. It always feels bad when we discover the lie and we often get angry at the liar. A co-worker of mine had an expression that comes to mind all the time: “Forgive and remember.” It’s fine to “forget” in that holding a grudge is self-defeating. It’s better to remember (without anger if possible) so that you’re a lot warier the next time you hear something from that person.

It’s in that context that I shook my head when I read about Facebook pivoting to privacy. Now if there is one company that has violated user privacy more than Facebook I’m unaware of it. Frankly, I thought it was something that The Onion had written, but no, it was a blog post from Mark Zuckerberg.

“I believe the future of communication will increasingly shift to private, encrypted services where people can be confident what they say to each other stays secure and their messages and content won’t stick around forever”

Seriously? This is the same guy who is literally at this minute lobbying against privacy laws everywhere. This is the same company that encouraged you to give them your telephone number to use for two-factor authentication (yay privacy) and then used the phone number to target ads. Oh, and there’s no way to delete or disable that.  Then there was that time that they used an app to steal everything you did on your phone. Suckers…

Fool you once? Um, no. Back in 2010, there was a piece in the NY Times that outlined just how hard it was to make your data private on Facebook. To truly opt out of sharing all your personal information, you had to click through more than 50 privacy buttons, and then choose between more than 170 total options. There were some options that you couldn’t even opt out of at all. How dumb does he think we are?

No business can afford to lie constantly to its customers, especially one that is almost completely reliant on those customers for every bit of content. If and when users wake up, as many under 21 users of the platform have, we won’t need regulatory intervention to “fix” Facebook or any other company that lies constantly. It will just die, buried in its own untruthfulness. We’re not that dumb after all, are we?

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Filed under Huh?, Reality checks

Overdoing It

It’s Foodie Friday and I’ve come to the conclusion that we’ve all lost our collective minds, at least with respect to some of the food trends I see out there. Everywhere one looks you see food that seems to echo one of the favorite phrases from my youth:

Anything worth doing is worth overdoing!

Let me give you a few examples. The dozens of flavors of Oreos, ranging from candy corn to Swedish fish to watermelon, and hot chicken wing and wasabi Oreos have hit stores in China. Buffalo Fried Cornish Hens. Kimchi Salsa. Jerk Chicken Pizza. All the different flavors of chips (because who doesn’t want a chip that tastes like a lobster roll?), and of course, Strawberry Lemonade Beer. Now I’ll admit that I actually liked a cucumber beer that I had last summer but at some point, don’t we need to draw a line? It’s bad enough that most people drink “coffee” that’s flavored with everything from hazelnuts to birthday cake. It may be a lovely morning pick me up but it’s not coffee.

This kind of thinking is how we got some of the great food fails. Bacon soda. Coca-Cola Blak. Orbitz Drink. It’s instructional no matter what business you’re in. Let’s say you make a pain-relieving cream and you say to yourself “Hey! We can fix the pain in other ways!” Voila! Ben-Gay Aspirin. Maybe you own the women’s magazine market and think “hmm…women eat yogurt, maybe while they’re reading. Let’s make yogurt!” Cosmopolitan Yogurt was off the shelves in 18 months. Coors Spring Water? No thanks. Each is an example of overdoing something that not only is worth doing but is something you’re doing quite well. Right up until you decided to do more.

There are some things you can’t overdo. Great customer service. Being grateful to customers, vendors, partners, and staff. Taking most good products and blurring that goodness with too many things that too few people want isn’t helping. Don’t overdo it!

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Filed under food, Helpful Hints