Monthly Archives: May 2014

The Problem With Business Voyeurism

There is a lot of talk about spying these days which to me is a form of voyeurism.

Tech Espionage

(Photo credit: mirkuz)

Of course it has nothing to do with sex (well, who knows what the NSA is watching…) and a lot to do with privacy and engagement. Whether you take it in either the “spying” or “voyeurism” context, it’s basically watching something from the outside while the person or persons being watched have no clue.

You can argue that reality shows are a form of voyeurism.  After all, the shows are meant to be a window into the private lives of interesting people.  They’ve evolved from games like “Survivor” into documentaries or video diaries into staged shows that aren’t much different from scripted series.  At least with scripted shows they don’t pretend to be “real.”

What does this have to do with business?  A lot.  I think many people treat their businesses much as voyeurs treat their subjects.  They’re watching but they’re not involved.  Everyone observes, of course.  If you’re managing people, watching is a lot of what you need to be doing.  The difference is how you engage in that activity.  Never engaging with your team turns that observation into nothing more than spying.  Let’s call it “business voyeurism.” You’re there but you’re not.

You can’t be a “peeping Tom” about business.  Sneaking little looks into business activities while feigning indifference is silly.  Your team or your boss will pick up that you’re emotionally removed and if you’re not engaged how can you hope to motivate others?  Working relationships are partnerships.  Voyeurism is anything but that.

Stop peeping.  Get engaged.  You’ll be better and so will your team.  Voyeurism is a crime.  It’s a crime of a different sort when applied to business.  You agree?

 

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Filed under Reality checks, Thinking Aloud

Confiting Your Business

Foodie Friday and I have duck confit on the brain.

Duck confit with salad

(Photo credit: Wikipedia)

It’s one of my favorite foods and as I’m writing this I’m in the process of making a batch after one of my friends gave me a tub of duck fat. Stop making freaked out noises. You’ve probably had lots of stuff fried in duck fat without knowing it. It’s one of the professional kitchen’s secret weapons.

Duck confit is duck legs that are cured, usually in salt and spices, for a day and then the cure is removed and the legs are roasted at a low temperature covered in their own fat.  The resulting product can be kept for months.  You can confit anything but to me duck legs are the absolute pinnacle of the technique.  After all, fat is flavor and what could be more flavorful than food cooked in fat!

I think there is a lot to learn about business from confit.  After all, what is fat but stored energy?  They are also essential in preventing disease.  So much for all you sickly, skinny folks!  Every business person can benefit from the confit treatment when it comes to their business.

Think about it.  Immersing one’s self in the stored energy of the work. Recognizing that this immersion will focus you, letting you pay attention to the important stuff and  that the needs and priorities will change day by day.  Too many of us try to stay aloof in order to see the big picture.  Not a bad idea but getting immersed – letting the stored energy of the business cover you – can be a perspective change too, one that can prove beneficial.  As mentioned above, fat is flavor, and that immersion in the essence of the business can’t help but add to your understanding.

The magic of confit is that is intensifies the flavors, brings out the essences,  and holds them for a long time.  Doesn’t that sound like something from which a business can benefit too?

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Free!

I got involved in a business model discussion the other day.

geese

(Photo credit: Grant MacDonald)

Someone who has a paid product is contemplating moving to a free model of some sort. The product is fairly unique and I would say has enough demonstrable value that giving it away would cause consumers to question that value.  The main thinking is that in the digital (and many other spaces) people have come to assume that everything is free.  Hello?

First off, nothing is free.  While you as a consumer might not have to lay out any money for the product or service being offered, you are probably giving back something of value.  Your attention (to ads), or your data (to damn near everyone), each of which has quite a bit of value in the aggregate.  Maybe the basic product comes with no strings attached but the really cool stuff requires a payment (freemium).   But that’s not really what was driving my thinking.

People don’t always choose free.  That said people always choose free if everything else is equal.  We call those things commodities, and not all commodities are fruits or natural resources.  Sports scores are commodities, for example.  Why would you pay for them when there are so many free sources (except nothing is free!).

People DO choose to pay for stuff they can get for free.  Bottled water.  Over the air TV.  The real question is this:

How do I differentiate my product so as to add value in the consumer’s mind for which I can charge?

We sometimes lose sight of the fact that price and value, while related, aren’t the same.  For commodities, free (or no price) can be a distinguishing feature.  Where does one go, however, once someone else jumps to free too?  Creating unique products that are clearly better sets up a lot of pricing and business model options.  Being a “me-too” doesn’t.  Make sense?

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Filed under Consulting