This week’s TunesDay special comes from the most influential band of the last century and maybe of all time – The Beatles.
Unless you’ve had your head in the sand for the last 50 years you’ve heard their music and specifically today’s song – “Revolution“. However, you’ve probably never heard this version. It’s take 20 and extends the version that runs around 4 minutes into nearly 11. This version surfaced in 2009 and is fascinating. Have a listen:
This cut has been dubbed “Take Your Knickers Off” from Lennon‘s comment to the engineer at the start of the track. Eventually it was split in two and became “Revolution” numbers 1 and 9 although in this form it’s really neither. It’s sort of self-indulgent although the last several minutes contain moments of brilliance. Even Yoko sounds interesting! After much back and forth about the song, the band decided to re-cut it – faster, louder, and with what are now its signature distorted guitars for the single. Which is the business point today.
Everyone needs an editor. Great artists can self-edit up to a point and in the case of The Beatles that editing by committee served them well. Most of us in business aren’t quite so smart. We generally try to accomplish things on our own – creating products, ads, reports, or whatever. That’s a mistake. No matter how good we think our first drafts are, they need editing.
The best form comes when we give our draft to someone who is most like the intended audience and get a response. It’s also important to build time into a project timetable to be able to step away from the work for a period and approach it having rested and lost the emotional attachment we all get to birthing a new work. It’s much easier to cut away material that isn’t right or that might not be your best.
Every great author – even Shakespeare – had an editor. If their work, as well as Lennon and McCartney‘s, can stand some editing, odds are ours can too. Heck, you can get an example of that every day right here in this space! Got it?