There won’t be a blog post tomorrow – it’s a day for family and friends and not thoughts of business. I know it’s TunesDay but the music today is all my own. It’s become my annual thing to repeat the most read posts of the year between the two holidays, which means this will be the last original post of the year. Most read music post next Tuesday; most read Foodie Friday post…well, you can probably figure it out.
First and foremost, a healthy and Happy New Year to each and every one of you and to your families. Having had several health issues occur within my extended family over the last year or so I can tell you being healthy trumps anything business can give you.
As I’m writing this my two daughters are in the next room wrapping gifts for everyone. I’ve been forbidden to leave the room I’m in lest the surprise of gift-giving be jeopardized. They will be the first to admit that they inherited their father’s inability to wrap gifts. My futile attempts look as if the package had been wrapped and mailed through a series of post offices across each continent, each of which adds a nick and a tear to the wrap job. Needless to say, the quality of my gifts needs to be spectacular since the packaging is terrible. Which of course is the business point.
A walk through most markets show you that most companies spend a lot of time thinking about packaging and nearly all of them fail. Very few go beyond the conventional. Have a look at these examples and your mind will be opened up as to what we can do – whether it’s a package or the product itself – when we don’t use where we are as a jumping off point. Starting from scratch is hard – there are few things more terrifying as a blank whiteboard (or an empty space in which one needs to write a blog post). Those blank spaces – filled only with promise – are where we need to force ourselves to begin.
The year starts next week and with it everything is new again. I hope you use it to rethink everything. Even if you come out if the same place, you’re better off for having done the exercise and placing it all in a nicely wrapped package. Happy Holidays!