Monthly Archives: November 2012

November 12, 2012 · 9:34 am

What Veteran’s Day Teaches Us About Business

It was Veteran’s Day over the weekend here in the U.S., a day when we honor the service of all of our military veterans.

Veteran

(Photo credit: Keturah Stickann)

It takes place on 11/11, a date chosen because it coincides with the formal end of World War 1. Silly humans – we thought that was the war to end all wars. We’re celebrating the holiday today and many folks are taking the day off (Federal holidays are almost always on Mondays) so I’ll be brief.
All of my social media streams were filled yesterday with people thanking veterans for their service and rightfully so. Putting your country and your fellow citizens ahead of your own wants and needs is a noble act. While it’s not on the same level, how we behave in business can mirror that action.

My inelegant analogy is that we need to put customers and their needs ahead of our own.  Shaving a few cents off of cost or improving our margins to the detriment of the customer experience or product is selfish.  Maybe we need to think of our customers as our superior officers.  When they say something, to echo the Charge Of The Light Brigade, ours is not to reason why.  We need to hear them and act.

To all our vets, thank you for your service.  To my fellow businesspeople, let’s look to the standards of excellence and selflessness demonstrated by our vets as we go about our lives – lives which others made possible!

Enhanced by Zemanta

Leave a comment

Filed under Thinking Aloud, What's Going On

Tagged as , , , , , ,

November 9, 2012 · 11:42 am

The Confit Solution

For our Foodie Friday Fun this week, let’s examine  confit and what it tells us about business.

Duck confit with salad

(Photo credit: Wikipedia)

I’m thinking specifically of duck confit, one of my favorite foods, but the process is often used with fruit or vegetables such as onion or garlic.  For those of you who’ve never experienced it, duck confit is made by salting the duck, generally legs, and letting it cure with some herbs for a day or so.  The salt is removed and then the legs are poached in their own fat at a low heat.  In a way, it’s a fancy version of barbecue  where meat is spiced, left to cure a bit, and then slowly smoked to add flavor and render the fat.  The result is a rich-tasting product that can be heated (particularly to crisp the skin) and eaten as is or shredded to use in other dishes.

Interesting, you say, but what does this have to do with business?  The beauty of confit to me is that the key to the dish isn’t fancy external additions but, rather, the technique.  The main ingredients – the meat and the fat – are right there when you begin (OK, you might need some additional duck fat to cover the legs when cooking but stay with me here).  That lesson is often lost on us in business.

It’s hard for someone who makes a living parachuting in to help companies to say this, but more often than not the keys to success are already in place.  What happens is that managers tend to make things too complicated by searching for external resources or solutions when the ingredients they need are already on hand.  Confiting something is nothing more than a deep, gentle immersion in something that’s already there – fat for meats, sugar for fruit.  Instead of cutting off the fat and discarding it since it’s often seen as a problem, it becomes the key to the dish.  How much better off would many businesses be if they allowed all of their resources to shine instead of writing them off as “just” an accountant or secretary or junior analyst?

There’s a Shakespeare quote of which I’ve always been fond – “The fault, dear Brutus, is not in our stars, But in ourselves…”  That’s confit, and good business advice in a nutshell.  What’s your take?

Enhanced by Zemanta

Leave a comment

Filed under food, Helpful Hints

Tagged as , , , , , , ,

November 8, 2012 · 11:41 am

Cable News And Your Business

One of the things that our highly segmented media world has done is to provide a lot of information on things that are, in the scheme of things, pretty meaningless.     That thought occurred to me as I was watching the election results the other night and there’s a useful business point that it raises.  We’re all aware of the various “tilts” the news networks have.  They tend to focus on every little fact that advances their point of view and that denigrates a political figure with whom they don’t agree.  I’ve written before about the echo chamber and what it can do to your perspective.  This is an extension of that phenomenon.  What’s the business point?

Partisans are focused on every detail. Most people aren’t. They build a narrative that’s as simple as possible and once that’s in place it’s very hard to change it.  As an example, I saw a Latino interviewed who said Romney lost his community with the “self-deportation” remark he made many months ago in a primary debate.  Game over.  The various commentators seemed surprised by the fact that certain arguments and billions of dollars in political ads didn’t seem to make a difference in the outcomes of many races.  It works that way for your business as well.

We’re partisans for our brands.  Hopefully we know our brands and our businesses inside and out and we’re fixated on every little detail.  We can talk for hours about why the store is set up the way it is or the amount of work that went into a piece of content.  That’s myopic.  Most of our customers don’t care.  Like the hard-core viewers of cable news, there are some who pay attention to the details but the bulk of folks don’t.  To a certain extent these media outlets are seeing the trees of today’s news cycle and missing the  forest of the public.  We might lag behind our customers in the same way.

No amount of marketing will fix a bad initial experience.  Opinions are very hard to change once they’re formed.  What’s your opinion?

Enhanced by Zemanta

Leave a comment

Filed under Helpful Hints, Reality checks

Tagged as , , , , , , ,