This is a time of the year when there is a lot of focus on what we don’t have. How else does one make a wish list without thinking about what we’d like but don’t own? Wishful thinking is a good thing as long as it’s grounded in reality. I mean, your kid may want you to buy them a functioning light saber along with a robot opponent with which to joust, but light sabers don’t exist, at least not of the sort that the kid might see in the Star Wars movie. May the force be with you as you explain that.
It’s a point we business folks need to keep in mind as well – both with respect to our wants as well as to our fears. Continue reading
Consult Keith 