Another report of marketing brilliance (sarcasm alert) from the digital world. This time it’s a report that ad networks are continuing to track users who opt out based on the flimsiest of reasoning. As a consumer, I’m not surprised and not pleased. As a person who works in digital marketing, I’m appalled since this is exactly the sort of behavior that leads to more rules and less innovation. It puts an entire industry in a bad light even though it’s a few bad apples and not everyone. But I’ll lay out the fact and let you decide if I’m overreacting. Continue reading
Monthly Archives: July 2011
My Take On Google+
Everyone likes to talk about what’s shiny and new and I’m no exception so today I’d like to spend a minute or three on Google+. As of this morning, there may be as many as 10 million folks on G+ – not a bad adoption rate! I spent the weekend playing around on it and I have a few thoughts I’d like to share. 
If you haven’t received an invite yet, ping me and I’ll send you one. If you’re on it, let’s see if my experiences match up with yours. If you’re here today looking for a massive business lesson, come back tomorrow. Continue reading
Filed under digital media
Quitters Never Win and…
Image by flierfy via Flickr
I hope you watched the US Women play in the World Cup yesterday. Even if you don’t care much for soccer or for sport in general, this was one of the most thrilling and uplifting things I’ve seen. The US side, top-ranked in the world, played Brazil, the third-ranked squad. The game had just about everything one could want – high levels of skill, some controversy to spice it up, and unbelievable drama that played out right to the final play. As it turned out, for me there was a big business lesson as well. Continue reading
Filed under Helpful Hints
Consult Keith 