I know it’s Friday and we usually do something food-related, but since we covered a food topic earlier this week, today it’s media. There was an interesting piece earlier this week about the changing viewing habits of younger folks. Not surprisingly, at least to me, is what the Nielsen study found and I want to share it with you today in case you missed it. I suppose that the main point is that there are only 24 hours in a day, and even if you DVR or otherwise capture 96 hours worth of content in those 24 hours, you still have to find the time to watch it. But here are the facts and you tell me what you think. Continue reading
Monthly Archives: June 2011
Answer Me!
Image via CrunchBase
We’ve talked a lot over the last couple of years in this space about companies and social media. We’ve talked about how it’s not like printing a magazine ad or a TV commercial, meaning that those media are shot, edited, distributed and done. Social media is a commitment; it requires support and maintenance. You’ve been with me on that, right?
Apparently, we’re kind of alone out here kids, or at least I’m led to believe that based on some research I read the other day. But maybe I’m overreacting – let’s see what you think. Continue reading
Filed under digital media
Don’t Know Much About History
The NBC Nightly News had a report last night about kids and their knowledge of American history. Anyone who cares about either education or history would find the report disturbing and this AP article reported on the same facts:
Just 13 percent of high school seniors who took the 2010 National Assessment of Educational Progress — called the Nation’s Report Card — showed solid academic performance in American history. The two other grade levels tested didn’t perform much better, with just 22 percent of fourth-grade students and 18 percent of eighth-graders scoring proficient or better.
Beleive it or not, there are some implications to business too. Continue reading
Filed under Huh?, Reality checks
Consult Keith 