Comfort Food

Argentines eat their short ribs like this, bon...

Everyone has something they eat that evokes happy memories.  Something that makes you feel warm and safe even if you don’t quite know why.  It could be something your Mom cooked for you when you were sick or down.  It could be something you associate with a meaningful experience.  But everyone has one or two or maybe more.

One of mine is beef flanken – I know – you never heard of it.  Basically, it’s short ribs cut across the ribs instead of in between the ribs and cooked in a mushroom vegetable soup.  Butchers would call this “English cut” and it’s also how the Argentines cut their short ribs.  One eats the soup and meat separately – I love to slather the boiled meat with horseradish.  Hey!  I didn’t say YOU had to enjoy it or find it comforting.  That’s kind of the point – the unique memories and feelings each of us associates with the item.

Given all the positive feelings evoked by comfort food, the question for me is always how can I get my clients or business partners to feel about me as they do their favorite comfort food?  If each of us can click with someone that deeply, we must be doing something right.  Implicit in that is that a “one dish fits all” approach won’t work.  Every partner is unique.  Each one needs to be dealt with on an individual basis according to their tastes.  It may not be easy to figure that out, but once you do it’s incredibly rewarding.

What’s your favorite comfort food?  Do you have any idea how to become someone’s?  Leave a comment!

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3 Comments

Filed under food, Helpful Hints

3 responses to “Comfort Food

  1. Alfonso Dente

    Keith,

    Just follow your own advice…slather yourself with horseradish, bat your eyelashes, and give them that “come hither” look.

    Ciao,
    Al

  2. Mmm, although I would have gone for sweet tea to wash it down!

  3. Vanessa

    Thanks. Now I want a chicken fried steak with mashed potatoes and white pepper gravy from the Tip Top Cafe in San Antonio washed down with an enormous Diet Coke with shaved ice and a lemon wedge. Damn you Ritter. Damn you.

    Love,
    “Darlene”

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