I saw an article last week in Ad Age about Influencers. In case you missed it, I’ve linked to it. The gist of the piece is that having a lot of followers (it cites Bieber as an example) isn’t the same as having a lot of influence: being popular isn’t the same as being able to influence behavior. The piece delves into Twitter quite a bit but it’s a good lesson for the worlds – virtual and real – beyond. Continue reading
Tag Archives: twitter
Some Brilliant Marketing And A Favor
My neighbor and her family left this morning for Japan. What’s interesting about that is that her son is going for 10 days and bringing no luggage. Nothing checked, nothing carried on. In the process, besides finding a brilliant way to avoid all the nasty fees airlines are imposing these days, he’s raising awareness and money for a cause he supports. What’s making it possible is some brilliant marketing and as I tell you about it I’m going to ask for some help. Continue reading
Filed under Consulting, digital media
People Are Talking About You
We start the week with something that won’t tax our brains too badly. Today it’s a report that confirms something I think we probably all know but of which it’s nice to have confirmation. In a nutshell, we learn that people are the best brand ambassadors and that many folks tell their friends when they’ve had a great experience as well as when they’re unhappy. While there may be a tendency to assume that only the negative stuff gets talked about, that’s just not the case. Continue reading
Filed under digital media
Consult Keith 