Tag Archives: teamwork

It’s The Tortilla, Stupid

Foodie Friday! For our fun this week, let’s consider the taco. Not the Taco Bell sort of dish but the real deal one can find everywhere from food trucks to bars to restaurants. They come in many varieties with different types of wrappers. I’m a fan, mostly because you can order a couple of one type, a couple of another type, and not be overly full. I’m also a fan of finger food and tacos meet that criterion as well.

English: Don Chow Tacos Ultimate LA Taco

(Photo credit: Wikipedia)

Tacos de asador, tacos de cazo, tacos dorados (flautas to you!) – that’s just the start to a list of the dozens of varieties that exist. They all share one thing. They are some sort of filling encased in either a corn or flour tortilla. The meat may be marinated and grilled, fried, or boiled. Fish may be grilled or fried. The taco may be soft or hard, flat or puffy. There may or may not be guacamole or salsa or onions inside. But there is also a business point in there.

The proteins in the taco are the star of the show.  As you eat them you’re probably thinking about the flavor and texture of the meat or fish.  What you might not realize is that the tortilla is what makes the dish.  First, without the tortilla you’ve got a salad (or a very messy hand!).  But it’s the subtile flavor and crunch (or not) of the tortilla that brings the dish together.  That’s my business point.

We tend to focus on the “stars” in business.  The CEO, the productive salesperson, the marketing genius.  We forget sometimes that without the support staff – the tortillas – they would not be able to bring to the business what they do.  More importantly, just as the “wrong” tortilla (what the heck are puffy tacos anyway?) can run perfectly cooked and flavored filling, disgruntled staff can kill a star performer.  Try a taco with a fresh, homemade tortilla and you will understand the importance of the wrapper in making up for any flaws in the “star”.  Run your business with a happy, productive, supportive staff and you’ll find out how much better the “faces” of the company become.

Make sense?

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Filed under food, Helpful Hints, Thinking Aloud

Mine! Mine!

Two of my current clients are start-ups. They’re small but getting bigger. Although there are a number of challenges in this environment one big challenge that I used to see all the time in the “big” corporate world is missing and it’s a wonderful thing.

Big companies tend to breed silos and possessiveness. You don’t really get that in a start-up since everyone is overlapping and helping with almost everyone else. Those silos are a huge problem, as is the possessive nature of the executives involved since that fosters them. Want an example?

I saw an article yesterday which reported on a study conducted for Yes Lifestyle Marketing. This is some of what was in the study:

A sizable chunk of marketers are having trouble coordinating efforts between divisions, and well over half think their marketing departments don’t even share common goals. Generally, oversight under one group seems to be lacking at a lot of companies with 68% of respondents saying enterprise marketing executives lack central ownership of programs across channels.

According to the study, poor data practices appear to be one of the biggest reasons for the failure of multichannel marketing programs. Only 37 percent of enterprise organizations and 29 percent of mid-market companies have a central repository for customer data. Less than a third of marketing executives overall said their companies centralize customer data into a single record across channels.

That data division and lack of coordination seems not to be an oversight. In other words, turf wars are derailing marketing, and that is having a negative effect.  One could also look to the other types of conflicts (read turf battles) between sales and marketing, IT and marketing, and even business analysts (the dreaded “strat planning” department) and everyone else in some companies. How can we fix this?  In the words of my Mom: “Oh grow up.”

The start-up mentality of interdependence is visible every day when the entire company is in a small space.   Out of sight, out of mind might just hold in bigger companies.  Maybe it’s easier to vilify the group on the other floor.  There is no “mine” other than accountability for the goals the entire group is trying to achieve.  You can’t win if other members of the team lose, not in the long-term anyway.

Those are my thoughts.  Yours?

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Filed under Consulting, Huh?

One Mistake You Can’t Make

There are many things that go wrong in any business and even more that possibly can.  Today I want to talk about the biggest mistake a manager can make and how to avoid it.  Those of you who are regular customers here on the screed might be thinking I’m heading into a rant on accountability.  You’re not far off.  People must be held accountable once they’re clear about what their responsibilities entail.  That, however isn’t the mistake.

Let’s agree up front that stuff is going to go wrong.  Even if it’s not totally wrong, things might be done in a more efficient manner or in a way that resonates more loudly with your customers.  When whatever it is goes wrong, the first instinct is often to burn (figuratively) the responsible parties at the stake.  I’ve worked for managers who would dress down an employee loudly and publicly for an error.  Part of the reprimand was often something about how mistakes are unacceptable.  Period.

Bingo.

You cannot have employees thinking that failure of any sort is bad.  Yes, those responsible should be held accountable.  They can’t, however, feel free to create, innovate, and push the envelope if they perceive the sword of Damocles hanging over their heads at all times.  That’s paralyzing and inefficient.  It’s also a sure route to stagnation and failure.

The demand we can make is that people learn from whatever the mistake is and not repeat it.  I’m very comfortable chastising someone for doing the same thing wrong.  I’m less so when they tried, failed, and learned.  Good ideas happen because people follow their instincts without second guessing.  They speak up loudly when they have a new idea.  That’s the kind of environment in which I want to work.  You?

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Filed under Helpful Hints