Tag Archives: Strategic management

You’re On Your Own

A decade has passed since I last held a “real” job. My kids call the work I do now “Daddy’s Phony Baloney Made Up Job” but hey, it pays the bills so what can I say?

I didn’t realize when I left corporate life 10 years ago that I was actually beginning to ride a wave that continues to grow. I had joined the gig economy. What’s that? A gig economy is an environment in which temporary positions are common and companies sign up independent workers for short-term engagements. Companies don’t have “employees”, they have consultants or contractors. Think Uber – every driver works for themselves. Rather than a corporation of thousands, we have a thousand corporations of one.

According to Intuit, by 2020, 40 percent of American workers will be independent contractors. It’s liberating in some ways and incredibly stressful in others. No guaranteed paycheck. No paid-for healthcare or other benefits. You can set your own schedule and work as you choose but you have to go find that work. I mean, unless you’re a pro, playing a lot of golf doesn’t pay the bills.

We’ve become a society where we’re on our own. Putting aside what may be happening with small social safety net we do have here (no politics, please!), many more people are going through their daily lives without the safety net a “real” job provides, and many of the full-time jobs that are out there pay wages that haven’t increased in years because the demand for the shrinking number of jobs is still high. We have seen the growth of businesses and services that support individuals rather than corporations. Sites that help you find gigs (as opposed to full-time employment) are plentiful although in many cases they become places where it’s a race to the bottom with respect to what you can get paid.

What strikes me is that I struggled in many ways to get my business on a good track despite many years of business experience, having managed dozens of people, and being responsible for a multi-million dollar P&L. I often wonder how many kids starting out in this economy are going to struggle and fail without any sort of mentoring. I don’t mean the relatively easy stuff such as how to keep a proper set of books so you don’t have tax issues. I wonder about the hard stuff that involves learning how to formulate ideas and how to express them. It’s the stuff that we don’t learn in school that forms our business education (and that means you too, MBA’s). It’s hard to get that while you’re on your own.

This trend of being on your own is going to continue and to grow as more companies downsize and robots of some sort begin to perform tasks once performed by humans. Who is going to program and service those robots? Independent contractors, no doubt. Maybe you?

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Filed under Reality checks, Thinking Aloud

The Spanish Inquisition

I’m a big fan of Monty Python, as I am of anyone or anything that provides great insight amidst great silliness. One of my favorite Python sketches is The Spanish Inquisition. Not only is it funny (if you like really silly) but it also provides a great business reminder:

Nobody Expects The Spanish Inquisition

It’s a phrase I’ve found myself saying many times in business as some unforeseen circumstance causes great disruption. You see examples of it every day. Just this morning, there was a report of a newspaper closing in Houston which is blamed primarily on the effects of Hurricane Harvey. I’m sure there wasn’t a business plan built around that sort of natural disaster.

Sometimes, the disruptive event can be seen but its dramatic effects aren’t. Take, for example, the discussions I used to have with some higher-ups during Internet 1.0. One person was totally convinced the explosion in web properties and the dawning digital age was “a scam.” He didn’t believe that people wanted to watch TV on their computers when a brand new HD-TV was in their living room (HD was pretty new at the time). Of course, he also didn’t expect that broadband would make delivering video to any device wirelessly as good an HD experience as that same TV, nor did he understand that it literally was the same bits that comprise the “broadcast” signal.

Those same broadcasters denied that cord-cutting would have any effect on viewing. Nobody expects the Spanish Inquisition, you see. However, ESPN has lost more than 12 million subscribers since 2011. You think the recent waves of layoffs aren’t related to cord-cutting? When cable is losing hundreds of thousands of subscribers each month, you can count on there being an effect on the business.

The hardest part of being in business is seeing over the horizon. Brexit? President Trump? China leading the charge against climate change? The Cubs winning the World Series?? Who expected those things? Equally as difficult can be in believing what you’re seeing. Nobody may expect The Spanish Inquisition, but part of our job as businesspeople is to be ready when it pops into the room. Are you?

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Filed under Consulting, Reality checks

Offer Fewer Fries

This Foodie Friday, I want us to think about less being more. Specifically, it’s the balance between quality and quantity. I’m of the opinion that when it comes to food, high-quality ingredients expertly prepared are more satisfying than a large portion of bland, low-quality food.

Photo by Stephanie McCabe

For example, think about a bread basket that arrives at your table. Rich, dense bread slathered in high-quality butter is not something you’d eat much of. Compare that with a bunch of Wonder Bread and store-brand butter that you might have at home. The latter is tasteless and not satisfying and I’ll bet you eat more of it.

McDonald’s proved this point in 1990 when they stopped frying their fries in beef tallow. It was a knee-jerk reaction to people believing that trans fats were better than natural fats (turned out to be totally wrong). The fries never tasted the same and, more importantly for our discussion today, were not as filling. I’m convinced that the reason we have supersized portions is that the current fries are so unfulfilling. It’s probably why we have an obesity problem as well. I suspect there were cost-savings too, but are those savings worth ruining the reputation of your signature product?

Look at Europe. France and Italy, two fantastic food cultures, don’t serve you big portions and yet it’s hard to walk away from a meal in either place still hungry. The dishes are rich and tasty. High fat? Sure. Caloric? Yes, but you don’t eat as much. For the restaurant, this can mean lower food costs (smaller portions) which might be taken as higher margins or passed along to customers. You can’t really eat a huge portion of fries cooked in duck fat, believe me.

This is a principle which I believe any business can use. Consumers don’t want (or need) tons of low-quality products. Sure, they might be duped into thinking of them as great values (“Look at that portion!”), but over time your customers realize that they’re not really satisfied.

Example: think of Word or Excel. They are extremely complex products and yet most users take advantage of a tiny amount of that complexity. Why not offer a simpler product to the masses that cost less and save the complex version for those people who really need it (and charge them accordingly?). You can find articles dating back over a decade complaining about Word’s complexity and yet it wasn’t made simpler.

Less can be a lot more. Think about offering fewer, but much better, fries. People can be satisfied with less as long as it’s top quality at an affordable price. I’d rather be sated and healthy than hungry and sick. You?

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Filed under food, Huh?