I saw an article last week in Ad Age about Influencers. In case you missed it, I’ve linked to it. The gist of the piece is that having a lot of followers (it cites Bieber as an example) isn’t the same as having a lot of influence: being popular isn’t the same as being able to influence behavior. The piece delves into Twitter quite a bit but it’s a good lesson for the worlds – virtual and real – beyond. Continue reading
Tag Archives: Social network
People Are Talking About You
We start the week with something that won’t tax our brains too badly. Today it’s a report that confirms something I think we probably all know but of which it’s nice to have confirmation. In a nutshell, we learn that people are the best brand ambassadors and that many folks tell their friends when they’ve had a great experience as well as when they’re unhappy. While there may be a tendency to assume that only the negative stuff gets talked about, that’s just not the case. Continue reading
Filed under digital media
Helicoptering Away Your Privacy
I was trying to explain Foursquare to someone this morning. The issue on which we got focused was not so much is it a game or is it a social utility (It’s a floor wax! It’s a dessert topping! – if you don’t get that, search Shimmer Floor Wax). The issue we kept discussing was privacy. In fact the discussion expanded into a broader one inclusive of Facebook, Twitter, and most other social media and I had a thought I’d like to share. Continue reading
Filed under Thinking Aloud
Consult Keith 