Tag Archives: social media

December 5, 2011 · 11:00 am

Let’s Dabble In The Concrete

Let’s start with a quote this week:

In 2012, marketers will need to focus more sharply on hard metrics to gauge digital and social marketing ROI. They will be pushed in this direction by economic and competitive forces, and by rising expectations from internal stakeholders who are more interested in the bottom line than in creative experimentation. Up until now, marketers have been content to dabble in digital and social marketing out of curiosity or peer pressure. But as stakes get higher, these media will have to provide concrete business benefits.

That’s from eMarketer.  I agree wholeheartedly, and here’s why. Continue reading →

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December 1, 2011 · 9:46 am

You Can’t Stop The Conversation

If you were like me, you took some time off last week from many of your regular activities.  Of course, given the way things work these days, engaging with your friends via social media probably wasn’t one of them.  Which raises a question (the answer to which is forthcoming!): how do businesses maintain their social media presence during down time?  After all, as I tell my clients, social media is not a “set it and forget it operation.  It requires constant monitoring and support if you are going to participate with your customers (or fans) – they expect their friends to converse and so must you.

So how do companies do it? Continue reading →

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November 9, 2011 · 9:56 am

A Little Something For The Effort

I came across a report of a study the other day which falls into the “someone spent money on that??” category.  No, it’s not some misuse of our tax dollars or a replication of Newton’s Laws.  It’s a study by Maritz Research concerning marketers’ use of Twitter.  Or maybe it’s lack of use.  In any event, eMarketer reported on this  and I thought you might enjoy a giggle.  We’re going to be dealing with Twitter but I’m pretty sure you’d get similar results studying Facebook or any other place where brands and consumers connect. Continue reading →

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