If you spend any time reading about what’s going on in digital media, you’re probably aware of Rupert Murdoch‘s war on free content. His beef is that many companies spend lots of resources to produce original content and then others such as Google, Drudge, and HuffPo aggregate it and make money off of it with minimal investment. He wants to place a lot of content behind pay walls which, in my opinion, will be an interesting experiment but one which is doomed to failure unless there is a systematic change in the nature of the web. But that’s not the subject of today’s piece. Instead, Rupert’s now gone one step beyond. Continue reading


