Tag Archives: Reality checks

Safe And Sound

Yes, the screed is a little late today, but I’ve got a note excusing me.  It’s signed by Sandy.  Once again (by my count, the fifth time since I started this blogging thing) I’m writing at the public library over their wi-fi since a massive storm has knocked out power to Connecticut and most of the surrounding area.  I don’t expect it back for a few days (OK, I’m hoping it doesn’t take more than a week) but we’ll try to keep the wit and wisdom coming.  Today, I’m going to plagiarise myself and repost the missive I wrote after hurricane Irene hit here a couple of years ago.  The point made is still a good one – hopefully you all think so too.  More fresh stuff tomorrow. I’m going to pick up some branches in the interim.  Substitute Sandy for Irene in what follows and you’re up to date!

What a weekend!  Whether you live on the East Coast or not, you probably spent a fair amount of time over the last few days hearing a lot about Hurricane Irene.  She paid us a visit late Saturday and spent the night as so many house-guests will:  wreaking havoc and generally making herself unwelcome.  She left us Sunday afternoon but not before killing the power and internet access back at Rancho Deluxe.  They’re still out as I’m writing this at my brother-  and sister-in-law’s place in the next town over.

Like most folks, we had the time in the calm before the storm to take in the patio furniture, buy provisions, and generally batten down.  But what should we be doing in the calm after the storm?  That’s the business point today as well.

Every business endures potentially destructive events like Irene even if they’re not actual hurricanes.  The loss of a big account, financial misbehavior by trusted employees – I’m sure you can cite dozens of example, hopefully none from experience.  While careful preparation is always the best way to deal with incidents of that sort, I always found it was just as valuable to have a debrief after the storm.  In the general sense of relief at the crisis being over, people still have a sharp focus on what tested them the most and how things could have gone better.  Sure, you’d rather avoid the events altogether but a clear post-analysis is a critical element in creating the action plan for the next time.  And trust me – there always is a next time.

We got off relatively lightly – a few branches down and no power for (hopefully) a day or so.  We probably should have done a better job of eating stuff in the fridge and freezer the few days leading into the storm since it won’t all fit in the cooler we’ve got filled with ice – that’s the debrief.  What are you taking away from the storms that have come your way?

Enhanced by Zemanta

Leave a comment

Filed under Helpful Hints

Dancing With Mr. C

We have a running joke here at Rancho Deluxe about the two guys you never ever want to see nearby.  You might be thinking they’re the undertaker and the tax collector.  Nope.  Think for a minute about who are always on the locations of some pending or immediate disaster.  Jim Cantore of The Weather Channel and CNN’s Anderson Cooper (but only when he’s wearing a black tee-shirt).  Cantore & Cooper – sounds like a law firm but it’s not.  It’s far worse than that.  In fact, if you ever see either of these two in your neighborhood, get out.  If you see them both, prepare for the Apocalypse since the end is near.

I thought about that yesterday as the weather-related Mr. C was reporting from Battery Park awaiting the hurricane.  Of course, they evacuated the area and I’m not sure if that’s  response to anything other than Jim’s presence.  But it did get me thinking about a business point.

Just as either of these two showing up means trouble in the area, every business has relatively reliable indicators of trouble.  They might as easy to find as on a monthly financial statement or as difficult to track as a pattern of employee turnover but they’re there.  Every one of us can probably tick off a few that we use to tell us when things might need a little extra attention (or when it’s time to pull the fire alarm).  I wonder, however, how many of us formalize that process?  Do we compile a list that’s the aggregation of all the factors our best folks identify?   Do we regularly pay attention to the data from each of those areas?  Or are we more in the business of forecasting by sticking our head out the window to see if it gets wet and proclaim that it’s raining?

The storm battering the East Coast is terrible but imagine what would have happened had it hit with no warning and without people taking protective measures in advance?  Your business is like that if you’re not identifying and reacting to data.  Gut feel isn’t a bad thing but something more reliable should be in the mix.  And now I’m going to check to see where the two Mr. C’s are.  Hopefully far, far, away…

Enhanced by Zemanta

Leave a comment

Filed under Helpful Hints

The P.O.D.

When I go chat with prospective clients, one of the things they often ask about is my point of differentiation.  What makes me different from any of the other consultants with whom they’re speaking?  That’s a great question each of us needs to be able to answer whether we’re trying to sell consulting services, to get a new job, or to sell a product or service in our current jobs.  If you can’t answer the question, you might want to spend a few minutes and think about it.

In any event, among the things I believe make me different are the business experiences I’ve had over the years in both traditional and digital media.  There aren’t a lot of us who were senior management in the “old” world and transitioned into the “new” one.  We usually end up talking about a few other areas – intelligence  vision, style – but the one thing I like to emphasize is keeping a focus on the business and not on the tools.

I’ve written about it before as have others.  It’s still a surprise when that prospective clients asks “how do we get good at  (pick one – the web, Twitter, social media, SEO)?  The answer is always the same – you don’t, because that’s not what you’re trying to do in the first place.  Using those tools is just a means to an end.  What you’re trying to get good at is your business and to use those things to do so.  I guess that’s a real point of differentiation because many of them hadn’t really thought about it before and the other folks with whom they’re talking seem to have spent an awful lot of time on tactics and very little on goals and strategy.  Ready, Fire, Aim.

We need to stop confusing the end with the means.  “Likes” don’t equate to sales unless you’re structured to make them do so.  Does this make sense?

Enhanced by Zemanta

1 Comment

Filed under Consulting