March 22, 2011 · 10:35 am
Image via Wikipedia
If you’ve been following along in this space you know that one of my favorite artists is The Boss. I’ve seen him many time over the last (gulp) forty years (honest – the first time was 1972) in venues ranging from a few thousand seats to very large stadia. I’ve seen him with the E-Street Band, as a solo artist with another band, and even all by himself doing a one-man show. The music is always great but there was something else that hit me about all of those shows that reminded me of a business point this morning. Continue reading →
Please share this post w/your network:
Filed under Helpful Hints, Thinking Aloud
Tagged as advice, bruce, Bruce Springsteen, E-Street Band, management, managing, Music, powerpoint, presentations, technology
January 25, 2011 · 12:01 pm
One of the first things you learn in sales is to believe in your own product. Some folks call it eating your own dog food but the basic idea is two-fold. First, if you’re going to foist something on a customer you should be willing to be that customer yourself. Second, it’s a great way to do usability testing and in sales, it helps you discover selling points that may not even have been designed into the product plan.
I’m a big fan of the process and was really impressed when I read about what I consider to be the ultimate instance of belief in a product: one that literally puts your life on the line. Continue reading →
Please share this post w/your network:
Filed under Consulting, Helpful Hints
Tagged as Boing Boing, business, business thinking, management, managing, Marfan syndrome, marketing, presentations, Sales, Sales pitch, selling, Usability testing
September 11, 2008 · 7:35 am
I’m sure many of you have been in a conference room and listened to a presentation. Or maybe you’ve been the one in front of the conference room giving the presentation. It’s a business ritual – participants both willing and unwilling arrive. Time is spent struggling with a projector and laptop. IT is called and apologies are made. And then it’s down to business. Keep reading – there’s more
Please share this post w/your network:
Consult Keith 