I’m always amused by the dumb things smart people often do. Today’s bit of amusement comes in the form of an article from eMarketer about how marketers view and use social media. Now, I’m the first to recognize that business executives (and regular folks too!) often say one thing and do something completely different (and opposite) which is, in retrospect, short-sighted. However, this piece demonstrates that the gap between recognizing a strategic imperative and acting upon it is pretty wide when it comes to emerging social media. But let’s see what you think. Continue reading
Tag Archives: Online Communities
My Take On Google+
Everyone likes to talk about what’s shiny and new and I’m no exception so today I’d like to spend a minute or three on Google+. As of this morning, there may be as many as 10 million folks on G+ – not a bad adoption rate! I spent the weekend playing around on it and I have a few thoughts I’d like to share. 
If you haven’t received an invite yet, ping me and I’ll send you one. If you’re on it, let’s see if my experiences match up with yours. If you’re here today looking for a massive business lesson, come back tomorrow. Continue reading
Filed under digital media
Flying Over The Forest
We were talking about using data on a call this morning and someone was trying to make a point that I thought you all might find of interest. It’s the same sort of issue that arises when I talk to my clients about Twitter and web analytics – that of dealing with an overwhelming amount of information. I’m sure you’ve had to deal with that if you work in digital or marketing or both. What might be a little different is my advice about all that data: ignore it. Continue reading
Filed under Helpful Hints
Consult Keith 