Tag Archives: media

September 15, 2011 · 4:11 pm

A Random TV Thought

This tidbit crossed the wires here at the world headquarters yesterday and I want to bring it to your attention:

A new study from Altman Vilandrie says just 1/3 of 18-34 viewers in the U.S. now watch TV during normal broadcast slots, preferring instead on-demand programming via Netflix and Hulu. The study also makes a connection between increased control over when video is watched to how it is watched with nearly 1/2 of respondents saying they prefer smartphones to TVs.

“Oh sure – another TV death story,” you think.  Probably not – a lot of the content on Nextflix and Hulu comes from the TV nets who are actually more than just distributors these days.  But it brought to mind Internet Explorer, the web browser with a 90+% market share at one point which is now down substantially thanks to the growth of Firefox and Chrome. Continue reading →

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August 16, 2011 · 11:14 am

Everybody Wants To Get Into The Act

Jimmy Durante

Cover of Jimmy Durante

When I started my career in media I worked for a content distributor – the station division of a national TV company.  We bought programming from content creators and used our distribution system to put it in front of consumers.  Other than some local programming such as news and public affairs, we didn’t create much and I suspect we’d have done a bit less had we not been mandated to provide what we did in return for our broadcast licenses.  Our business was to buy content and sell eyeballs and it was a very good business indeed.

By the time I had moved over to the network side, 10 years later, the business has changed a bit.  Networks now produced some shows and invested in others.  The business was still primarily about distribution but things were starting to change.  And now? Continue reading →

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August 10, 2011 · 11:03 am

What’s Your Number?

I read a lot of marketing related publications.  Newsletters, blogs, magazines, etc.  Obviously, all of them have written extensively on the change in media and how marketing through those media have been affected.  I think the most recently evolved form of media – social media – gets most of the ink of late, along with mobile although more traditional forms of media such as TV still get the bulk of the investment.

One thing I find disturbing in all of this is a kind of legacy from my TV marketing days:  a focus on the numbers.  I don’t mean obsessive measurement – I’m a big believer in accountability.  What I mean is what Bob Seger wrote about:  feeling like a number. Continue reading →

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