January 25, 2011 · 12:01 pm
One of the first things you learn in sales is to believe in your own product. Some folks call it eating your own dog food but the basic idea is two-fold. First, if you’re going to foist something on a customer you should be willing to be that customer yourself. Second, it’s a great way to do usability testing and in sales, it helps you discover selling points that may not even have been designed into the product plan.
I’m a big fan of the process and was really impressed when I read about what I consider to be the ultimate instance of belief in a product: one that literally puts your life on the line. Continue reading →
Please share this post w/your network:
Filed under Consulting, Helpful Hints
Tagged as Boing Boing, business, business thinking, management, managing, Marfan syndrome, marketing, presentations, Sales, Sales pitch, selling, Usability testing
January 10, 2011 · 11:41 am
I saw an article last week in Ad Age about Influencers. In case you missed it, I’ve linked to it. The gist of the piece is that having a lot of followers (it cites Bieber as an example) isn’t the same as having a lot of influence: being popular isn’t the same as being able to influence behavior. The piece delves into Twitter quite a bit but it’s a good lesson for the worlds – virtual and real – beyond. Continue reading →
Please share this post w/your network:
Filed under digital media, Helpful Hints
Tagged as Britney Spears, business, business thinking, digital, digital media, facebook, Justin Bieber, Klout, Lady Gaga, marketing, Marketing and Advertising, Social influence, social media, Social network, Social Networks, twitter
December 29, 2010 · 11:10 am
This was the most read post this year although I think it has a lot more to do with the inclusion of an obscure Monty Python character – Mr. Creosote – than it does the subject matter – a study on how young people are spending their time with media. 
I see him as a referring term in the analytics and I just know people are so upset when they get a rant on digital media and A.D.D. instead of a gross-out session. Then again, maybe what’s going on with peoples’ brains qualifies… Continue reading →
Please share this post w/your network:
Consult Keith 