Tag Archives: marketing

Take A Pill

Assortment of Ecstasy pills.

Wikipedia

We’re a culture that likes to take pills. Not necessarily as some form of recreation but as a fix for what ails us. I dont know what your experience has been with healthcare but most of the doctors I’ve had over the years tend to want to prescribe you a drug rather than dig down into the causes of something and discuss nutrition and lifestyle changes as a fix. That way takes time. Pills don’t. Do you think business is any different? Continue reading

Leave a comment

Filed under Consulting, digital media

What Am I Doing Here?

Opening (inverted) and closing question marks ...

Image via Wikipedia

I received a note from an old friend this morning.  He caught me up on the changes in his life (wouldn’t it be nice if someone you knew over 50 had some stability?) and said he was prompted to reach out by this blog.  Apparently he’s been reading me for a bit and felt as if he should acknowledge that.  Of course he didn’t really need to but it goes without saying I’m glad he did.  It also got me thinking about some of the reasons I do this.  No, I’m not going to repeat this post on my reasons for blogging.  But I do want to point out a couple of things that may help you to think through why you might want to give this a try or, if you’re currently writing a blog, areas of focus for your business blog. Continue reading

Leave a comment

Filed under Consulting, Thinking Aloud

Rope-A-Dope Marketing Won’t Work

I’m sure there are more than a few of you out there who remember the “Rumble In The Jungle” in which Muhammad Ali knocked out George Foreman.  It was one of the great matches and there’s a fantastic documentary about it you should watch if you want to see The Greatest in his last great bout (and at the peak of his promotional abilities!).

It was in this fight that Ali introduced the Rope-a-Dope –  strategy in which you hang on the ropes and let the opponent punch himself out so you can fight back to decreased resistance.  Of course, there’s a good chance you’ll make a defensive mistake and get knocked out yourself before that happens, so it’s highly risky.  Naturally, this was the first thing that came to mind the other day when I saw the results of a new marketing research study. Continue reading

2 Comments

Filed under digital media, Helpful Hints