Tag Archives: marketing

Faulty Assumptions

Birthday cake

Image via Wikipedia

I was wandering the Hallmark aisle this morning in search of an appropriate canned sentiment to give to the Mrs. in honor of her birthday. Unlike many holidays which seem to have been created specifically for Hallmark and various retail segments, I celebrate birthdays, especially those other than my own.
As I was sorting out the card options, I heard a phone ring. Actually, it didn’t “ring” in the traditional sense; it played. MC Hammer, to be specific. His 1990 hit “Can’t Touch This.”  And that’s when the business point hit me. Continue reading

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Filed under Helpful Hints, Thinking Aloud

Yes, But Why?

Mobile phone evolution

Image via Wikipedia

There’s a study out from Mojiva, a mobile ad network which says, unsurprisingly, that consumers click on mobile ads. I know – shocking coming from a company that has a vested interest in having marketers use the mobile ad environment. However, I can tell you from first hand experience with my clients that the click-through rates on mobile are pretty high. I’m not sure if it’s a function of presentation or exploration, but it’s less important than what happens (or doesn’t) next and that’s what I’d like to chat about. Continue reading

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Filed under digital media

Danny Dunn

La machine Dujardin donnant la force motrice

Image by zigazou76 via Flickr

One book I remember vividly from my childhood was called Danny Dunn and the Homework Machine.  It was published in 1958 and I think I read it in middle school several years later (I’m not THAT old!).  The book is about a kid who finds what was an early computer (probably filled a room and didn’t have the processing power of one of today’s cell phones, I’m sure).  He uses the computer to do his homework but finds out that to do so he needs to program it.  In order to program it, he needs to understand the subject matter which, kids, is the point.  It’s also today’s business thought. Continue reading

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Filed under digital media, Helpful Hints