Another report of marketing brilliance (sarcasm alert) from the digital world. This time it’s a report that ad networks are continuing to track users who opt out based on the flimsiest of reasoning. As a consumer, I’m not surprised and not pleased. As a person who works in digital marketing, I’m appalled since this is exactly the sort of behavior that leads to more rules and less innovation. It puts an entire industry in a bad light even though it’s a few bad apples and not everyone. But I’ll lay out the fact and let you decide if I’m overreacting. Continue reading
Tag Archives: Marketing and Advertising
Answer Me!
Image via CrunchBase
We’ve talked a lot over the last couple of years in this space about companies and social media. We’ve talked about how it’s not like printing a magazine ad or a TV commercial, meaning that those media are shot, edited, distributed and done. Social media is a commitment; it requires support and maintenance. You’ve been with me on that, right?
Apparently, we’re kind of alone out here kids, or at least I’m led to believe that based on some research I read the other day. But maybe I’m overreacting – let’s see what you think. Continue reading
Filed under digital media
Faulty Assumptions
Image via Wikipedia
I was wandering the Hallmark aisle this morning in search of an appropriate canned sentiment to give to the Mrs. in honor of her birthday. Unlike many holidays which seem to have been created specifically for Hallmark and various retail segments, I celebrate birthdays, especially those other than my own.
As I was sorting out the card options, I heard a phone ring. Actually, it didn’t “ring” in the traditional sense; it played. MC Hammer, to be specific. His 1990 hit “Can’t Touch This.” And that’s when the business point hit me. Continue reading
Filed under Helpful Hints, Thinking Aloud
Consult Keith 