Tag Archives: Marketing and Advertising

A Hockey Player Here To Play Golf

If you’ve seen Happy Gilmore you understand the notion of someone who is skilled at one thing transferring those skills to something else.  In the film’s case, Happy’s ability to smash a slap shot was a perfect antecedent to his long drive skills in golf.  As an aside, it’s not all fictitious:  I”ve played golf with many hockey players from the NHL level on down and almost without exception they play golf quite well.

Happy Gilmore

Image via Wikipedia

This got me thinking about if the same is true in business – someone who is successful in one industry can transfer those skills to another.  Here’s my thinking and I’d like to get yours: Continue reading

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Filed under Thinking Aloud

Talk, Don’t Sell

A really interesting piece yesterday on Facebook pages and ads.  GigaOm reported on a study by Campalyst concerning user engagement on Facebook which you can find here.  We’ve talked a lot about how you and I wouldn’t have a conversation in the real world in which I am constantly selling you stuff and this research serves to confirm that it’s more effective if advertisers don’t conduct themselves online any differently.  In my mind, it points to one things that will make fan pages – or any other digital executions – successful is delivering great, engaging content.

Here are the specifics.

Image representing Facebook as depicted in Cru...

Image via CrunchBase

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Is Your Social Anti-Social?

A couple of studies found me this morning and I want to share something I noticed as I was reading them. One comes from Buddy Media via eMarketer; the other from ChiefMarketer.com. Both concern social media and how companies are investing and utilizing this channel. Both raise questions in my mind especially as I look at their findings in concert with one another.  Let’s see if you agree. Continue reading

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Filed under digital media