Tag Archives: Market research

October 12, 2011 · 9:57 am

Looking Past Preconceptions

Let’s play a little marketing game this morning.  I’ll throw out a series of facts and you put on your marketing hat and decide if the facts make you want to target this group.  The point I’m going to make is that the answers may surprise you, not because you will find them unbelievable but because I’m betting that you have some preconceptions which will skew your thinking.  As we’ve discussed before, I think that is a huge problem in business (and in life and political thought as well!).

Ready?  Let’s play! Continue reading →

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August 23, 2011 · 9:12 am

Picky Eaters

Full course dinner

Image via Wikipedia

I know it’s not Friday but I had a thought about eating – or maybe about NOT eating – I want to share.  Actually, as I think about it, maybe this is more about rasing your kids than it is food.  I’ll let you decide.  I do know it’s about business too!

We were pretty lucky as parents when it came to our daughters being picky eaters.  Both of them ate pretty much everything until they got older (like 8) and it wasn’t really an issue to get them to eat at all.  Watching other parents struggle to get their kids to eat anything reminded us about our luck in this area and even today while the girls have made some choices about likes, dislikes, and food in general (one is a vegan, one is an omnivore except for eggs), they have good palates and will try new things.

So how is this related to business? Continue reading →

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August 22, 2011 · 8:55 am

Missing My Wallet

Birthday Cake

Image by Пероша via Flickr

I had a birthday recently and am now firmly ensconced in the 55+ demographic. I know that this doesn’t matter to any of you since my youthful spirit shines brightly. However, it seems to matter a lot to people doing research or trying to sell stuff. What a shame.
This really hit home to me as I was being screened for yet another online survey. I take these for a couple of online music services in order to get the service for free. However, although I live in a nice zip code and am an active consumer (with opinions about everything as you all well know), I screen out of a lot of surveys – my opinions aren’t needed –  and I’m pretty sure it’s the age screen that determines that. Huge mistake, and here’s why. Continue reading →

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