Tag Archives: management

Managing You

Foodie Friday, and today it may be a bit of a gross-out fest.  There is a thread on Reddit in which fast food workers are asked what should we NOT order at your restaurant? Why not?  The responses aren’t pretty.  OK, that’s a lie.  They’re disgusting.  That said, they’re instructive in a few ways, the most obvious of which is that the worldwide megaphone is now amplifies all of the dirty little secrets that once were told from bar stool to bar stool after work.  It’s not about trade secrets.  Those generally have competitive value.  These secrets are things that are worst practices that no solid organization would follow.

English: This is actually Tom's Restaurant, NY...

(Photo credit: Wikipedia)

What struck me was how often cutting corner resulted in unsafe conditions.  People not washing their hands, food held at unsafe temperatures, food recycled for days, often transformed from one dish into another, and worse.  I will never drink anything in a restaurant with ice in it again after many reports of filthy ice machines that are never cleaned.  But it’s not the unsanitary conditions that are instructive.

Many of the restaurants mentioned are part of a national chain.  Some are franchised, some are corporately owned.  IN every case the writer mentions standard set by the parent organization for cleanliness and food safety.  In every one of these cases, those standards were ignored.  There are a couple of weak links in the chain.

First, it’s clear that the managers make the difference.  Several of the threads discuss how managers ignored the problem even after an employee pointed it out. I think this quote from someone working at an Olive Garden sums it up nicely:

The whole kitchen is incredibly organized, and it’s incredible that we can serve the amount of food that we do with so few kitchen staff, so I think that OG’s corporate system(Darden) is pretty good at what they do. I just happen to work at a location with an insane and incompetent manager.

There are dozens of other examples of brand being sabotaged by an incompetent individual who won’t adhere to standards.  But there is another weak link.  What about the workers themselves? It maybe true that you have an incompetent manager, but this Reddit demonstrates clearly that the employees recognized how wrong and unsafe the situation was.  How about taking some responsibility for disaster they see?  I guarantee you that every company can be reached with safety concerns.  This, however, was typical:

I try very hard to stick to our safety standards and common sense safety standards. I am not in charge of any of the meat dishes, pastas or sauces, and while I’ve expressed my concerns to my coworkers who do work these stations, every single one speaks Spanish, and I speak English.  Also, to be honest, I’m more interested in maintaining pleasant relationships with my coworkers than reporting them to my manager. It’s not my responsibility to manage the kitchen.

In any business, success and failure needs to be a shared thing.  Every employee and any level needs to feel invested in that success, certainly enough so that they are unwilling to let safety issues slide or are able to risk interpersonal relationships to move the entire organization forward.  The more senior the employee the more critical (as is the weak managers) this becomes.  We need to get people to manage themselves well enough that they can take responsibility. Making it happen is something to ponder.

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Filed under food, Huh?, Reality checks

One Mistake You Can’t Make

There are many things that go wrong in any business and even more that possibly can.  Today I want to talk about the biggest mistake a manager can make and how to avoid it.  Those of you who are regular customers here on the screed might be thinking I’m heading into a rant on accountability.  You’re not far off.  People must be held accountable once they’re clear about what their responsibilities entail.  That, however isn’t the mistake.

Let’s agree up front that stuff is going to go wrong.  Even if it’s not totally wrong, things might be done in a more efficient manner or in a way that resonates more loudly with your customers.  When whatever it is goes wrong, the first instinct is often to burn (figuratively) the responsible parties at the stake.  I’ve worked for managers who would dress down an employee loudly and publicly for an error.  Part of the reprimand was often something about how mistakes are unacceptable.  Period.

Bingo.

You cannot have employees thinking that failure of any sort is bad.  Yes, those responsible should be held accountable.  They can’t, however, feel free to create, innovate, and push the envelope if they perceive the sword of Damocles hanging over their heads at all times.  That’s paralyzing and inefficient.  It’s also a sure route to stagnation and failure.

The demand we can make is that people learn from whatever the mistake is and not repeat it.  I’m very comfortable chastising someone for doing the same thing wrong.  I’m less so when they tried, failed, and learned.  Good ideas happen because people follow their instincts without second guessing.  They speak up loudly when they have a new idea.  That’s the kind of environment in which I want to work.  You?

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Filed under Helpful Hints

Look Through The Windshield

Today’s wake up call comes from the good folks at Hubspot.  They do a report each year on their area of expertise which is inbound marketing.  What the heck is that?  Well, you’re sort of reading some now, since the screed is not just a way for me to blow excess verbiage out of my system but also a way for people who might need some help with their business to see how I think and where I can help.  Company blogs (yes, I’m a company) are a form as are corporate social media and SEO.  Inbound marketing is just a fancy way to describe content companies put out there to attract the right customers and to generate leads.

Hubspot’s report – The 2014 State of Inbound Report reviews how companies are using this marketing form.  It contains the aforementioned wakeup call as they discuss measuring ROI – return on investment of those activities:

Given the compounding benefits of measuring ROI, you’d assume most marketers would list it as their top initiative. Surprisingly, very few marketers — even marketing leadership — are prioritizing it. Only 15% of marketers ranked “proving the ROI of our marketing activities” as their #1 marketing priority and a little over half (53%) of marketers we surveyed are measuring ROI.

Yikes.  Almost half aren’t even attempting to figure out if what they’re doing is providing them with the desired results.  Marketers should have a clear way to measure success otherwise how can they allocate resources in a manner that maximizes the benefits of their marketing efforts?

I wish I could say I’m surprised but I’m not.  The “newness” of new media seems to obfuscate the fact that part of the benefit of digital is that it is highly measurable.  It’s not just knowing for the sake of knowing either.  As the report says, marketers that measure ROI are 12X more likely to generate a greater return year-over-year than a lower return. In other words, simply the act of measuring ROI correlates with positive results. 

You wouldn’t drive a car without looking through the windshield.  Not measuring the results of, and return from, your marketing or any other business activity is doing just that.  While driverless cars may almost be here, business activities will never become that way.  If we don’t look out the windshield we’re heading for a wreck.  Thoughts?

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Filed under Consulting, digital media