Image via CrunchBase
Some of you are probably familiar with the S.M.A.R.T. philosophy of business goals. The “M” in that acronym is for “measurable” and today’s screed has to do (once again) with the gap between our desires and our actualities with respect to measurement.
Specifically, it has to do with the results of a survey by Ifbyphone on the State of Marketing Measurement. You can look at the results here but a few things stood out in my mind – let’s see what you think.
Filed under Reality checks
A piece of research came out yesterday which talked about how online commerce sites treated their customers and, in turn, how those customers felt about returning to do more business. The study was done by Foresee Results and you can download a copy of it here if you’re so inclined.
Image via CrunchBase
I worked with Foresee when I was involved with the NHL’s online commerce business and I always found their insights valuable, mostly because they’re very actionable. I suppose it doesn’t take a great deal of research to figure out that the more satisfied a customer is the greater the likelihood that they’ll do more and better business with you, but isn’t it nice to have data?
Filed under Helpful Hints
Let’s start the year with a quick report on a survey released over the holidays wich you might have missed (the study, not the holidays – hope you had great ones!). It comes from InSites Consulting via eMarketer and the report begins with the understatement of the year (which at this point is pretty easy to be). The topic is social media, something that as we enter 2012 is not a “what” but a “how” issue for most businesses. But let’s start at the beginning. Continue reading
Filed under Uncategorized
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