Tag Archives: Idiot proof

I was on a call this morning with the tech and ad teams from a client of mine.  We’re spending a bunch of time trying to reconfigure the ad system to be more target-able (is that a word?) and flexible for sponsors.  As we discussed a number of options for changing the existing content management system the discussion kept coming back to the change in work flow that the changes would mean for the editors and producers.  The tech guys, who are very good at what they do, were trying to figure out logic which would prevent a CMS user from categorizing a piece of content incorrectly which could mess up the ad targeting.  Given that these changes are kind of pressing and also given that the logic they were building would take a lot of time to implement, I felt a need to comment on that incongruity with some excellent advice I was given and which I’d like to pass along. Continue reading →