There’s a certain tendency in today’s hyper-segmented media environment to want to scream louder than the next get to get noticed. To a certain extent I suppose it’s part of the game along with the apparent contest of who can say the most outrageous things. I guess the more “out there” or offensive the statement the higher the chance of it going viral. I don’t necessarily fault those who do it – you guys can make a list pretty easily – except when they make things up and label them as fact. Not great in media and really bad in business. Continue reading

