Tag Archives: Foodie

Having An Abundance Of Talent And Failing

Foodie Friday! I’ll caution you that there are some Top Chef spoilers ahead so if you’ve not watched last night’s Restaurant Wars episode, you might want to come back later. It’s no secret that I’m a huge fan of Top Chef and the pinnacle of every season is when the chefs divide into two teams for restaurant wars. Last night’s episode, which resulted in the elimination of one of the more talented chefs (who is also a fan-favorite) reminded me of a great business point.

As the chefs divided up into teams, it was very obvious that one team had four of the best chefs left in the competition. Several were James Beard Award winners, all have opened successful restaurants (several of them have multiple restaurants), and because this season is an All-Star competition, a few had advanced to the Top Chef finals in previous seasons. The other team had talent but if Vegas was setting a betting line on which team would win restaurant wars, there was no question which team would be the favorite.

When the smoke cleared and judgment had been rendered, the favorites lost and it wasn’t really close. The other team’s food was better executed, their service was more organized, and the menu was more inspired. All of that raises the point that talent alone isn’t the determining factor for success, which is our business point today.

What was evident watching the teams prepare their food was that the losing team was disorganized. They each knew what dishes they were making but other than the chef leading the team, none of them seemed to understand why the menu was the way it was nor how the flavors needed to complement one another. Teams that do well depend on an understanding of roles as well as tasks to avoid clashing, overlapping, or conflicting.

Chef Kevin, who was in charge of the team, designed a meal to be served family-style, with many dishes exiting the kitchen at once. While that works when you’re serving your own family, having to serve a full restaurant put an amazing amount of pressure on the kitchen, and not surprisingly, the service was incredibly slow. They needed to turn over tables in an hour but this style of service took longer and patrons were sitting for 90 minutes, which resulted in a backed-up restaurant. It’s nice to have a vision but had Kevin considered the team’s ability to execute his ambitious vision multiple times an hour, he might have altered his plan. That might have been the result of overconfidence, which often is a problem for the very talented. When you believe that you are unbeatable and that your successes will continue, you can get sloppy, lose concentration, or in the worst cases, slip into arrogance. Was there some of that last night? Just maybe.

Bad communication can often lie at the root of why talented teams fail but that seemed OK in the kitchen. However, the front of house staff wasn’t properly briefed because Kevin wasn’t thinking about that task and never told the chef whose job it was to do the briefing to stop what they were doing and get to the front of the house. It’s never enough to have a great plan. Without great execution, you’re lost.

I wouldn’t say the better team won. I’d say the team that executed better won. Their vision was more simple, their product was innovative, and most importantly, they maximized the talent they had. It’s something to think about as you’re working with your team, right?

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Filed under Consulting, food

I’ll Have The Hot Dog Sandwich

Foodie Friday (at least I think it is!). Today we will deal with one of the most urgent food questions ever asked: is a hot dog a sandwich. If you ask The Google, you’ll get 120,000,000 results and I’m sure you have your own answer.

Of course, I have my own opinion but let’s think about a few of the factors that many people consider as they ponder this. First, there is a seam factor. To some, if the seam that separates one piece of bread from another isn’t open on all sides, the food in question is not a sandwich. Of course, in my mind, I wonder if that disqualifies many subs (a.k.a. heroes, hoagies, grinders, and such) from being sandwiches. Subway and Blimpie sell what they call sandwiches but they’re usually closed on one side. Obviously, a hot dog bun is usually not sliced all the way through and to some by the seam factor cannot be a sandwich.

Then there are those who say if it was a sandwich it would be called a sandwich. No vendor of tubular meat has ever said they’re selling sandwiches. They’re selling hot dogs, dammit. As The National Hot Dog and Sausage Council ask rhetorically, Does ESPN broadcast sandwich eating contests?

Then again, historians point out that when the hot dog was first created in the late 1800s, it was referred to as a “Coney Island Sandwich” or “Frankfurter sandwich.”  Why someone would consider a lobster roll a sandwich but a hot dog not a sandwich when both are served on the same bun is beyond me.

There is a business point here, no matter where you come out on this issue. If you ask this question, you see just how eager people are to argue. You probably get that reaction in business a fair amount of the time as well when you ask certain questions. Have you ever noticed just how certain they are in their opinions as they offer them up? The hot dog/sandwich question can get people thinking about things such as seams and types of bread that they might not contemplate. That’s the sort of thinking that each of us needs to do with most business questions. Often, while the answers may seem obvious, further contemplation and including additional factors and constituencies into our calculus can change where we come out on an issue. We probably don’t do that often enough.

Oddly enough, most people I know have strong opinions about the identity of a hot dog as a sandwich. It’s hard to get them to change their mind on the matter. Me? I think by definition it is a sandwich but feel free to change my mind. As with most things in and out of business these days, I’m open to factual information that can do that. Are you?

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Filed under food, Helpful Hints, Thinking Aloud

We’re Trucked

Believe it or not, it’s Foodie Friday again (I know, you can’t keep track of what day it is). Obviously, we’re not dining out here and I’m pretty sure you’re not either. We are, however, bringing in for from some of our regular haunts in an effort to support them during this difficult time. In a couple of cases, the restaurants are moving closer to us by rolling out their food trucks into various places nearby.

Food trucks are one of the businesses I represent along with dozens of other food franchises. I can tell you that the cost to open and operate one of these beasts is significantly less than for almost any other type of food place. I haven’t pulled any of the Franchise Disclosure Documents to check out the operating and earnings claims for trucks vs. brick and mortar but I’m thinking that the trucks probably have better margins.

Margins in the restaurant industry are notoriously small. While you might expect your margin in any other type of business to be north of 25%, in the restaurant world they run 3–9%. Not much room for error and definitely no room for the type of catastrophic business environment in which they’re trying to operate. Having a truck to roll out, either in lieu of or in addition to operating the brick and mortar joint for takeout might just be a lifesaver.

I could spend the rest of today’s screed talking about why the margins are so bad and what can be done about it. The two-word solution is “charge more” but I’ll leave that for another post. What I want us to think about today is how we can “food truck” our businesses. How can we find some other way to operate, maybe even in a more efficient, consumer-friendly manner once we get to whatever the new “normal” will be?  How will you calm your customers’ frayed nerves? How does your business have to change to mirror the changes in society, media consumption, supply-chain and each of the other factors and constituencies that make up your enterprise?

I find I’m spending more time talking to people about businesses that can operate out of the home.  I also remind them that no matter what business they’re evaluating, the process will take time. 2 months for a non-retail business and maybe as long as 5 months if you’re outfitting a store/salon/restaurant etc. The time to be planning and beginning the process is now. Borrowed money is cheap, there will be a glut of real estate, and you want to be ready when the new normal eventuates.

So how are you food-trucking your business?

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Filed under Consulting, food, Franchises