Tag Archives: Food industry

Dues And Don’ts

This Foodie Friday, it’s some words from Curtis Stone that are our topic today. If you’re any kind of foodie you’ve seen Curtis on any number of cooking shows. You might also think that he’s there (as are any number of people on various food shows) because he is a pretty face. Probably not, since he has serious cooking chops, having worked in some of the best kitchens around the world as well as under Chef Marco Pierre White for many years.

I was listening to an interview with him on Eater (link here) and while much of what he had to say was fascinating, one quote caught my ear and I think it’s relevant to any of us in business:

Seen with camera crew at the Indian Market, Sa...

(Photo credit: Wikipedia)

If you think about celebrity chefs, television competition shows, all this stuff that has happened — it’s shining this big light on our industry, which has made it famous somehow. And suddenly cooks are cool. And it’s amazing because it means we have people coming into our industry. But, to your point, they’re coming in for sometimes the wrong reason, and they get in there and they’re like, “Well, I don’t want to peel those bags of onions,” like I was complaining about earlier. But you don’t just get given the gift of being able to use a knife properly. You get it from practice. Kitchens are historically a really tough place to work, and you have these kids coming through that want to be the next contestant on Top Chef, but what they’ve got to realize first is that there’s all these steps to it.

In other words, there’s nothing wrong with aspiring to be the best but you must be prepared to pay your dues. Every business has a set of fundamental skills that serve as the foundation for everything else. Learning those skills isn’t optional. Ask, for example, any lawyer about law school and they’ll tell you that what they learned in law school has little to do with being a lawyer. They’ll also tell you that they’re better off for having gone to prepare for the more applicable skills they learned next. Doctors leave medical school but aren’t allowed to practice on their own. There are many skills they need to hone and to develop before they’re ready for that.

Compare that with business. I’ve had the experience of a kid with a couple of years’ experience under their belts wondering why they’re not being made vice presidents. I’ve worked with founders who are younger than my own children wondering why people might have some qualms about investing in their venture. It’s fine to aspire as long as you recognize that patience is required while you learn your craft and pay your dues. Hey – I’m 40 years into my business life and I’m still learning and honing. Care to join me?

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Filed under food, Helpful Hints, Reality checks

Squashed

It’s Foodie Friday, and this week, boys and girls, I’m not having any fun. I’m experiencing feelings I haven’t had since I found out about the Santa thing many years ago. I’m sorry to end your week on a down note, but I found something out that I need to share. It is, of course, helpful to those of us in business, but it’s really a bummer.

English: A slice of homemade Thanksgiving pump...

(Photo credit: Wikipedia)

You know those cans of pumpkin you use to make pumpkin pie this time of year? That orange goo that turns into warm spice wonderfulness? It turns out that it’s not pumpkin. Nope. It’s squash. In fact, it’s multiple kinds of squash (Butternut, Hubbard, and others) blended together and labeled “pumpkin. The Libby’s people actually have their own variety to replace actual pumpkin, which apparently is too watery and stringy when canned.

I’m sorry if I just ruined Thanksgiving for you. But it points to a broader issue, which is that of transparency. The can says “pumpkin.” I suppose not many folks are lining up to make squash pie, but a lot of folks do think they’re paying top dollar for one species of fish and they’re getting another. They also think they’re buying organic when they’re not.

Trust is among the most important things we try to develop wth our customer base. Once we violate that trust, it’s almost impossible to get it back, and consumers have enough choices that they can move on to someone more trustworthy pretty easily. When you’re pushing pumpkin pie that turns out to be squash, Boston Cream isn’t that far behind. Oh wait – that’s not a pie at all – it’s a cake, technically. OK, apple then.

Don’t serve squash and call it pumpkin, no matter what it is you’re selling. Please?

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Filed under food, Huh?, Reality checks

Following The Competition

This Foodie Friday I’d like us to think about something you’ve probably seen happen in your town. A restaurant will offer a dish that becomes insanely popular and suddenly everyone is offering their take on it. Cronuts, dishes with foams instead of sauces, or even stuffed burgers (Juicy Lucy’s) are examples. It’s not just restaurants either. One soda brand goes “clear” and suddenly everyone has a “clear” or “crystal” or something similar. The supermarket is stuffed to the gills with innovative products and the several follow-ons produced by competitors.

What does this show us? That businesses pay attention to their competition and are tracking what the other guy is doing. That’s good and important. After all, listening is a fundamental skill. Listening, however, isn’t necessarily reacting. Tracking isn’t following.

It’s not just in the food business. When Ecco had huge success with their hip spikeless golf shoes, suddenly every shoe company had a version. Of course, what the other guys missed was Ecco’s fashion sense, and some of the products were as bad as just wearing tennis shoes to play golf. Microsoft wasted a lot of time and money following Apple everywhere and producing their own versions of Apple products. Still using your Zune?

If you’re going to do your version of a competitor’s product, the impetus for that should be your customers’ expressions of need and not some knee-jerk reaction to what the competitor is doing. First, you might not understand how well the product is selling for the competition. Second, you don’t know what their costs are to produce the dish. Third, even if you do know the previously mentioned data points, you might produce an inferior version which damages your reputation and enhances that of the competition. Finally, and most importantly, follow your customers. Are they defecting to some other brand? Why? Is it to the new product or because you’ve taken them for granted in your haste to follow the other guy rather than them?

Paying attention to what the competition is doing is important but following them can be fatal. Follow your customers, not your competitors.

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Filed under Consulting, food