Tag Archives: Food industry

They Don’t Make It Like That Anymore

This Foodie Friday I am going to run the risk of sounding like the grumpy old man I’m slowly becoming. Rather than admonishing you all to get off my lawn, I want to share the sentiment I had a week or so ago as I fired up my smoker. My smoker, or as it’s lovingly known, “The Beast”, was made by the New Braunfels Smoker Company at least 20 years ago, How do I know that? Well, that’s today’s food and business thought.

The Beast is made of heavy steel that’s quite thick and it weighs well over 100 pounds even without my usual load of meats inside. As I was cleaning up the old Rancho Deluxe to get ready for its sale, the smoker was one of the very few things that I was adamant about saving for the move. Why was that, especially when I also gave away or junked a Caja China and two other grills? In a sentence:

Because they don’t make them like that anymore.

The New Braunfels Smoker Company was sold to Char-Broil 20 years ago. Almost immediately, the quality of the products went downhill, and this was especially noticeable on the gauge of the steel. The steel was thinner and didn’t hold heat as well. When a rust spot developed, it was difficult to sand and paint it without almost going through the area that has rusted. The products were similar in design and name, but that was about all that was the same. The bbq forums, home to serious meat smoking aficionados like me, were deluged with negative comments and, more importantly to the business, better alternatives to what had been a superior line of smokers.

This is something from which any business can learn. We’re always under pressure to improve our margins. Some folks look to cheaper materials, other to cheaper, less-skilled labor, and still others to cutting customer service. Sometimes we just skimp on quality control. While margins might improve, there is a strong chance that revenues will decline as the customer base figures out that “you’re not making it like that anymore.” As an Apple user, I recently switched to a Chromebook because my Mac OS isn’t as smooth and there are glitches that were never an issue before. For you cooks out there, Pyrex changed their formula and “new” Pyrex is not as good. Recent Craftsman tools, once the industry standard, are now made in China and aren’t nearly as good. I can go on and I’m sure you can as well.

If you’re successful, resist the temptation to cut corners. People notice (so does your staff). Don’t be part of a conversation that claims you don’t make it like that anymore.

1 Comment

Filed under Consulting, food, Huh?

Learning Management From A Chef’s Life

It’s Foodie Friday and this week I’d like to highlight a business lesson I was reminded of while watching “A Chef’s Life.” If you’re not familiar with the show, it’s a series (now in its fifth season) that features Vivian Howard, the chef at a restaurant in eastern North Carolina, as she runs her restaurant, raises her kids, writes what is now an acclaimed cookbook, and improves her craft. I watch it both for the great storytelling as well as to learn about the local food traditions and recipes of the Carolinas

As the series has progressed and Vivian’s star has risen, she has sent some time ruminating on the fact that she spends far less time in the kitchen of her restaurant than when she opened it. She also talks about how strange it feels when she actually does go back into the kitchen, whether it’s to develop new dishes or to do a quality check. This resonated with me even though my business has nothing to do with running a restaurant.

Executive chefs are really managers. While they were once line cooks, the amount of time they spend cooking is inversely proportionate to the responsibility they have. Like any manager, their job is to make sure that the entire operation is moving in sync and that the people who do the actual work have the tools and materials they need. They teach where necessary but other than in emergencies, they don’t step in and actually do the job that is the responsibility of their subordinates.

This is probably the hardest thing for new managers to understand. I remember that when I began managing people it was extremely frustrating to watch my subordinates take more time to do projects I could do in a flash. Their work was often full of errors, mistakes I wouldn’t have made just because I had a lot more experience. But doing the work for them would have been just as big an error since they wouldn’t learn and I would not be working with the other members of the department.

On the show, Vivian remarks that show doesn’t feel as if she’s doing anything when she’s in the restaurant’s kitchen now because it runs most days without her. I used to feel the same way as I was learning that my job entailed different “doings.” Wandering around and listening, clarifying goals, working with other department heads, giving a pat on the back to someone and a kick in the butt to another are all part of the manager’s job but when you’re used to having an overloaded project list and deadlines, it doesn’t feel as if you’re doing much at all. In reality, Vivian has done a fantastic job managing since her operation runs well on its own. She can focus on the next project – new dishes, new restaurants, the next book – while knowing her business is operating efficiently. Not a bad model for any of us!

Leave a comment

Filed under food, Thinking Aloud

Unintended Consequences

It’s Foodie Friday and I have unintended consequences on my mind. What spurred that were a couple of food-related things. I went to do some research about an alcoholic product and of course, I was asked to verify my age before being allowed to read the brand’s website. I assumed that was some sort of regulation imposed on beer, wine, and booze makers since it’s the sort of thing I caution clients about doing all the time: preventing the user from completing their task as seamlessly as possible. As it turns out, there is no rule requiring alcohol brands to do this. What it might do, however, is deter the very people who should have more information about alcohol – young people – from getting educated. This is an unintended consequence. If they lie about their age to gain access, you’ve also caused them to violate the Computer Fraud and Abuse Act, and making them break the law is another unintended consequence.

I also read a piece on the growth of restaurant delivery services:

As mobile food delivery apps like Seamless, UberEats, Caviar, and Postmates steadily expand their delivery zones and their customer bases, many restaurants are increasingly relying on delivery orders as a significant source of revenue — and they’re having to adapt operations accordingly to keep up with demand.

The unintended consequence here is that restaurant personnel are often spending so much time servicing the take-out business that the customers seated in the dining room have a lesser experience. Putting aside the fact that there is the potential for a restaurant’s reputation to suffer when the product delivered is way inferior to the product in the dining room, a failure to properly prioritize the kitchen to service the folks who have journeyed to the dining room could set up a lose-lose situation, with neither the folks eating at home nor the people eating out being satisfied. There is also the stress caused by having to refine the operations plan to support the take-out business.

We see unintended consequences all the time. Kudzu went from being an ornamental plant to a menace. When the British governor of Delhi, India addressed a cobra infestation by putting a bounty on cobras, they got more, not fewer, snakes, as people raised them to collect the bounty. I’m sure you’ve seen examples in your business of this, whether it’s a different response to a price change than what was anticipated or a sudden wave of popularity of a brand or product based on some bit of social media madness.

Whatever it is, it’s incumbent on all of us to think about every decision in the context of what the effects of a course of action might be. Who is affected and how? How will it affect competitors and what might their possible responses be? Do this more each alternative you’re contemplating and your odds of avoiding an unintended consequence will improve. You with me?

Leave a comment

Filed under Consulting, food