Tag Archives: facebook

August 18, 2011 · 1:02 pm

I Have A Life

OK, so maybe it’s not red carpets every night and maybe I don’t put on a tux or white dinner jacket each evening to dine. However, like most of you, I have a life. I have friends with whom I stay in touch beyond Facebook. I have business associates with whom I correspond beyond email. I sometimes need to express myself in more than 140 characters and sometimes people want to take what I have to say, give it some thought, and answer me back in a few sentences.  I have a family and occasionally we speak.  The funny thing is, it turns out I’m not the only person like this and the folks like me are of all ages.

What’s promoting the rant? Continue reading →

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Filed under Reality checks, Thinking Aloud

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August 17, 2011 · 9:11 am

Catching The Truck

Grumman LLV photographed in USA.

Image via Wikipedia

Almost a year ago, I wrote about the cats in our neighborhood and how they chase squirrels with no thought as to what they’re going to do once they catch it.  I had a similar thought this morning as I got yet another company-centric plea to “like us” or “follow us.”  Since part of what I do is to help companies understand, manage, and use social media to further their goals, I’m all for building up the engaged consumer base.  However, that leads to the inevitable question about what happens when the dog catches the mail truck:  once you’ve attracted fans and followers, what happens? Continue reading →

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Filed under Consulting, digital media

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August 10, 2011 · 11:03 am

What’s Your Number?

I read a lot of marketing related publications.  Newsletters, blogs, magazines, etc.  Obviously, all of them have written extensively on the change in media and how marketing through those media have been affected.  I think the most recently evolved form of media – social media – gets most of the ink of late, along with mobile although more traditional forms of media such as TV still get the bulk of the investment.

One thing I find disturbing in all of this is a kind of legacy from my TV marketing days:  a focus on the numbers.  I don’t mean obsessive measurement – I’m a big believer in accountability.  What I mean is what Bob Seger wrote about:  feeling like a number. Continue reading →

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