Change is a bogeyman. Change is, in many peoples’ eyes, a circle of Hell even Dante couldn’t fathom. Business models are crumbling. For 
years, the print business thought of advertising as gravy because the subscription revenue was so lucrative. Charge for the content – what people will pay for it covers the cost of distribution. Things were going along quite well. Until they changed. Oh yeah – it gets better
Tag Archives: digital
You’re Afraid Of…What?
Filed under Reality checks, Thinking Aloud
MicroBooHoo
It appears as if the Microsoft/Yahoo deal is off again. From my perspective, that’s too bad. No, I’m not a Yahoo shareholder looking to cash in. I’m just a guy who has had business dealings with both and feels that the combination of the two would have taken the best of each of their worlds and made a stronger partner for the rest of us.
One of them is really good at technology (not that the other isn’t) and has a track record of innovation. The other is the best partner from a client service perspective with which I’ve ever worked. Instead of this being about ego (most business deals have a good dose of that in there) and control, I wish that they’d thought about where they’re NOT the best of breed and realized that one’s square peg fits nicely into the other’s round hole.
Someone told me many years ago to hire for my weaknesses. It’s not easy to admit you have any, but we all do, as do most organizations. Hopefully, that’s why they hire folks like me – to bring in a set of skills that are missing or unavailable.
The blogsphere has written many gigabytes about the other aspects of the propsed merger, both from a financial and a tech perspective. To me, the real strength of the new MicroHoo organization would have been a cutting-edge tech company with world-class client service. That is what is needed to compete.
Filed under What's Going On
Welcome aboard!
So, here we are. Welcome aboard.
I’d like to take a few minutes and explain where we’re going to be traveling over the next little bit, so sit back, make sure your belts are securely fastened, and relax.
My name is Keith, and I’m a guy who works with companies on using media to grow their businesses. It could be that nasty old traditional stuff like radio and TV or it could be that newfangled stuff like social media. Either way, bubba. Since it’s not about the channel.
That’s the first stop on our trip and we’ll be visiting it often. the one where companies mix up their technology, their marketing strategy, and their business. Yes, I’m talking about advice that’s probably older than you are (and only barely younger than I am) . But you would be surprised how many folks I’ve met over the years do something because it’s cool (or kewl in the last few years) rather than because it ties in nicely to their business goals, strategies, and tactics.
So that’s what we’ll look at in this blog, with a particular emphasis on the emerging media business as well as sports. I’ll probably throw in a few food tips as well since we can’t be all work and no play.
Feel free to hang out!
Filed under Uncategorized
Consult Keith 