MSNBC Digital did something really interesting yesterday and it raised a couple of questions in my mind. On the one hand, they’re making a powerful statement about the accountability possible with digital advertising. On the other hand they might be raising a number of issues for their corporate cousins in other media. But let’s review what they’ve done and I’ll let you decide. Continue reading
Tag Archives: digital media
It’s Not My Problem
Isn’t finger-pointing annoying? Especially when it’s coupled with a shrug of the shoulders and a dismissive attitude? I think it is. Of course, it’s kind of ironic that in raising the issue I’m actually pointing a finger at it, but too bad (he said, shrugging his shoulders and being dismissive).
But it’s a serious issue, especially as the technology we use to run our businesses (or upon which we build the entire enterprise) gets more complicated and providers become intertwined. Here’s what set me off. Continue reading
Filed under digital media, Helpful Hints
Contact Lenses
Back this morning with a quick thought I had while reading about eMarketer‘s new study on trends in mobile. As an aside, it seems as if there isn’t anything disruptive (like the introduction of the iPhone was) in near future but that current trends will continue and accelerate.
But that’s not what struck me. One thing I noticed was the term “smart phone“. That’s part of what, in my opinion, has caused the acceptance and use by markets of this channel to have been delayed until recently: thinking about these things as phones. Continue reading
Filed under digital media
Consult Keith 