I read a lot of marketing related publications. Newsletters, blogs, magazines, etc. Obviously, all of them have written extensively on the change in media and how marketing through those media have been affected. I think the most recently evolved form of media – social media – gets most of the ink of late, along with mobile although more traditional forms of media such as TV still get the bulk of the investment.
One thing I find disturbing in all of this is a kind of legacy from my TV marketing days: a focus on the numbers. I don’t mean obsessive measurement – I’m a big believer in accountability. What I mean is what Bob Seger wrote about: feeling like a number. Continue reading
Consult Keith 