We were talking about using data on a call this morning and someone was trying to make a point that I thought you all might find of interest. It’s the same sort of issue that arises when I talk to my clients about Twitter and web analytics – that of dealing with an overwhelming amount of information. I’m sure you’ve had to deal with that if you work in digital or marketing or both. What might be a little different is my advice about all that data: ignore it. Continue reading
Tag Archives: Data
Oy Vey – A Survey
As one might expect a couple of weeks before an election, the air is filled with the sound of pollsters. I don’t know about you but we get called almost every day (and night) to answer some poll about our voting intentions (absolutely), our choice of candidate (not you if you don’t stop calling), and our basic demography (I’m a 29-year-old woman with blond hair and a deep voice as far as they know).
Political polls aren’t the only kind you read about, and involve in your business, every day. TV ratings are polls, as are almost all media data. So it’s good to keep a few things in mind as you see the data. Continue reading
Filed under Helpful Hints
Looking at Two Trends
I wrote the other day about ten trends to watch coming out of the BMO Advertising and Marketing Services Conference. Today I want to dig a little deeper into two of them and discuss why I think they’re relevant even if you’re not an advertising or marketing service business.
Trend number one was the incorporation of technology into other industries. In a nutshell, this means Internet Protocol-based communication systems being mixed into objects such as refrigerators, roadways, and elsewhere. Trend number two, which is an outgrowth of trend number one, is the explosion of data available today. Here’s why you should pay attention. Continue reading
Filed under Consulting, digital media, What's Going On
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